Responsibilities

• Identify and develop compelling stories that highlight Wharton Executive Education programs, participant experiences, faculty perspectives, and organizational partnerships.
• Draft and edit high-quality marketing content across web, email, paid media copy and campaign assets, social media copy, scripts, reports, and sales/business development materials.
• Lead ongoing development, editing, and maintenance of program webpages across the Executive Education portfolio to ensure messaging clarity, accuracy, and alignment with program positioning, including timely updates and ongoing content hygiene.
• Own day-to-day content maintenance across the website and program materials, including FAQs, policy updates, course pack edits, faculty title changes, and other time-sensitive updates that support a consistent and accurate learner experience.
• Maintain and evolve core messaging frameworks and approved “copy blocks” (value props, proof points, outcomes, CTAs) to support consistent positioning across channels and efficient campaign execution.
• Support story development by participating in interviews and input sessions with faculty, clients, participants, internal stakeholders, and staff to capture insights that illustrate program impact.
• Partner with the web and digital teams to refine page structure, messaging flow, and user experience, while contributing to content optimization strategies including search engine optimization (SEO) and answer engine optimization (AEO).
• Partner with the Multimedia Director on video and webinar storytelling by supporting narrative development (e.g., story angles, interview prep, scripting support, key message alignment) and ensuring multimedia assets are supported by accompanying web/email/social copy as needed.
• Draft and refine sales/business development and stakeholder-facing content such as outreach scripts/talking points, pitch decks, one-pagers, and program messaging summaries, in coordination with Director, Marketing Communications and BD partners.
• Support lifecycle communications beyond top-of-funnel marketing --such as post-application nurture, enrollment follow-up, and post-program communications --by drafting copy and maintaining reusable content modules that can be leveraged across journeys.

Requirements

• Bachelor's degree required in communications, marketing, journalism, English, or a related field, with 3-5 years of professional experience in content development, editorial, or marketing communications roles, or an equivalent combination of education and experience.
• Demonstrated expertise in writing and storytelling across digital marketing channels, including website content, campaign assets, social media, and multimedia formats.
• Experience managing and editing website content and collaborating with web teams on user experience, content structure, and optimization initiatives.
• Experience supporting multimedia storytelling initiatives such as video development, including scripting, narrative development, or content planning.
• Strong editorial judgment and the ability to translate complex program concepts and stakeholder input into clear, engaging content for executive audiences.
• Strong interpersonal and collaboration skills with the ability to work effectively with cross-functional stakeholders including faculty, internal teams, clients, and program participants.
• Exceptional attention to detail and commitment to maintaining high standards for editorial quality, accuracy, and brand alignment.
• Experience producing content in a fast-moving environment with frequent updates and multiple stakeholders, including content maintenance, approvals, and version control across web and marketing materials.

Benefits

• Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
• Tuition : Take advantage of Penn's exceptional tuition benefits . You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
• Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.
• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
• Wellness and Work-life Resources : Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.
• Discounts and Special Services : From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
• Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.