Associate Director, Marketing and Communications at University of Utah | Salt Lake City, UT | $83K/yr – $125K/yr

University of Utah

Associate Director, Marketing and Communications

Salt Lake City, UT (On-site)

$83K/yr – $125K/yrMid Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own marketing strategy execution and cross-functional alignment to drive integrated campaigns, storytelling, and analytics that elevate the school’s brand across programs, centers, and institutes.

Own integrated marketing and storytelling across centers, institutes, and school initiatives.
Establish and reinforce planning, execution, and stakeholder-communication best practices.
Oversee analytics and performance reporting to inform strategy and continuous improvement.

Job Description

Responsibilities

Partner with the Senior Director of Brand Strategy, Marketing, and Communications to develop and execute integrated marketing strategies aligned with the school's strategic priorities and institutional goals.
Partner with the Senior Director of Brand Strategy, Marketing, and Communications to strengthen execution, establish best practices, and reinforce accountability across the Branding, Marketing, and Communications team.
Help ensure marketing initiatives are executed with quality, consistency, accountability, and measurable impact across academic programs, centers and institutes, departments, and schoolwide initiatives.
Lead and coordinate marketing and storytelling efforts across the school's centers and institutes to strengthen alignment, collaboration, visibility, and consistency.
Establish and reinforce strategy and execution best practices for marketing planning, execution, stakeholder communication, and follow-through.
Provide guidance and direction to strengthen the quality, consistency, effectiveness, and strategic alignment of messaging and content across the Branding, Marketing, and Communications team.
Help coordinate marketing initiatives across channels and stakeholders to ensure alignment and operational effectiveness.
Oversee marketing analytics and performance reporting to support strategic decision-making and continuous improvement.
Provide strategic leadership and execution oversight for marketing campaigns, digital marketing, social media, and integrated marketing initiatives.
Support implementation of the school's brand and messaging platform and ensure alignment with brand standards and institutional priorities.

Requirements

Equivalency STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
Requires a bachelor's (or equivalency) + 10 years or a master's (or equivalency) + 8 years of directly related work experience.

Preferred

Experience working in higher education or other complex, matrixed organizations.
Agency experience or experience supporting multiple partners, stakeholders, departments, or business units is a plus.
Experience developing and executing integrated marketing strategies across multiple channels and audiences involving multiple stakeholders, departments, or business units
Strong understanding of marketing analytics and performance reporting.
Experience leading marketing campaigns, digital marketing, social media, and integrated marketing initiatives.
Demonstrated ability to manage multiple complex projects with strong organization, communication, and follow-through.
Experience establishing strategy and execution best practices within a marketing and communications team and reinforcing accountability and consistent execution.
Strong messaging and content writing skills.
Strong communication skills.

Benefits

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

University of Utah

The University of Utah, located in Salt Lake City in the foothills of the Wasatch Mountains, is the flagship institution of higher learning in Utah. Founded in 1850, it serves over 31,000 students from across the U.S. and the world. With over 72 major subjects at the undergraduate level and more than 90 major fields of study at the graduate level, including law and medicine, the university prepares students to live and compete in the global workplace. Known for its proximity to seven world-class ski resorts within 40 minutes of campus, the U encourages an active, holistic lifestyle, innovation and collaborative thinking to engage students, faculty and business leaders.The University of Utah became a member of the PAC-12 conference in July 2011.Technology and CommercializationThe University of Utah is tops in the country for creating start-up companies from university research, according to a ranking by the Association of University Technology Managers (AUTM). See http://unews.utah.edu/news_releases/u-of-utah-no-1-for-startups for more information.Forbes magazine’s recent ranking of the “Best States for Business” pointed to “an educated labor force” as a big reason Utah came in at number one. The U supplies many of the employees for companies that keep expanding their operations in Utah, such as Goldman Sachs, Adobe, Omniture, Oracle, Ebay and many others. http://pac12info.utah.edu/commercialization-of-innovation/HealthcareUniversity of Utah Health Care recently ranked first in the nation in a prestigious national study. The University Health System Consortium’s 2010 Quality and Accountability Study compared 98 of the nation’s top academic medical centers and ranked them based on core quality measures, patient safety indicators, mortality rates, re-admission rates, and patient satisfaction scores. See more about University of Utah Health Care at http://healthcare.utah.edu/index.php

Salt Lake City, Utah, USA

12K employees (464 in marketing)

utah.edu