Associate Director of Marketing and Communications

Weston, MA (On-site)

$85K/yr – $95K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive editorial leadership and project management for Rivers School's marketing and communications across print, digital, and events.

  • Must-have: Strong writing, editing, and project management experience; CMS and analytics familiarity.
  • Standout: Proven ability to collaborate across departments and develop compelling school storytelling.

Job Description

Responsibilities

  • Organize and execute annual communications plans, including leading team meetings with various administrative and academic departments to understand their needs and map out deliverables, particularly for admission and advancement.
  • Serve as team project manager and oversee the operational workflow and processes for communications and marketing requests (print and digital).
  • Serve as managing editor for the biannual school magazine, the Riparian, working closely with the creative director, print houses, advancement, and marketing team to set deadlines, schedules, and editorial direction.
  • Manage digital communications sent through the Blackbaud CMS system, working with internal clients, writing and editing content, circulating drafts, sending to the appropriate distribution groups, and monitoring responses.
  • Oversee the production of the school’s Weekly Update newsletter and publish weekly when school is in session.
  • Build and maintain RiversNet resource tiles for faculty, staff, parents, and students by soliciting information from various departments.
  • Provide writing and editing support for the news section of the website, school magazine, and other materials such as speeches and talking points. Contribute approximately 1-2 articles per week while school is in session or video content to showcase our program.
  • Work with staff at The Rivers School Conservatory and Camp Nonesuch to develop promotional materials as needed.
  • Seed, develop, and share story ideas with the marketing and communications team. Cultivate relationships with senior administrators and professional community members from across the institution, ensuring that the content produced tells the Rivers story in a way that is compelling and innovative.
  • Provide editorial support and services for admission, advancement, and head of school initiatives.
  • Provide support for digital media channels such as The Rivers School’s social media channels, and monitor profiles such as Niche.com, Google, and GreatSchools to uphold a positive brand image.
  • Measure the success of select marketing plans and initiatives with analytics to inform future planning and strategy.
  • Grow and foster professional relationships with students and professional community members.
  • Work collaboratively with freelance contributors (writers, photographers, videographers) as needed.

Requirements

  • Bachelor’s degree and background in journalism, marketing, and communications, a plus.
  • Ability to think strategically about institutional communications and messaging.
  • Excellent research, interviewing, and writing skills; proven content writing and copywriting experience across all media.
  • Demonstrated ability to proof and rewrite copy for accuracy, brevity, clarity, and style.
  • Strong project management experience.
  • Strong organizational skills with the ability to juggle and prioritize multiple projects.
  • Working knowledge of Microsoft Office, Adobe Creative Studio, Canva, Google Docs, Google Analytics, Dropbox, SmugMug, Hootsuite or similar content management services, and other platforms.
  • Blackbaud/CMS experience, a plus.
  • Ability to attend school events on occasional nights and weekends.
  • Experience in photography or videography is a plus.

Preferred

  • Experience in photography or videography is a plus.

Benefits

  • Rivers offers BIPOC affinity, LGBTQ+ affinity, and white allyship spaces for professionals, as well as institutional professional development, to support and enrich our work around equity and access.
  • Mentorship from peers and direct supervisors, a year-long onboarding program.
The Rivers School logo

The Rivers School

In keeping with its "excellence with humanity" educational philosophy, Rivers challenges students to attain their highest levels of excellence in academics, arts, and athletics while learning and working in a supportive, respectful community where they feel known, cared for, and trusted. Rivers is dedicated to instilling in its students a life-long love of learning and preparing them for leadership in a world that needs their talents, imagination, intellect, and compassion.

Founded in 1915
Weston, Massachusetts, USA
262 employees (24 in marketing)

Traffic Signals

Monthly Visitors
19.9K
Traffic Source Mix
Search
45.3%
Direct
45.5%
Referral
4.1%
Social
4.2%
Paid
0.8%

Headcount Trend

Current headcount: ~263

Marketing Team

Marketing Team Size
6 (2% of company)