Responsibilities

• Develop and implement comprehensive marketing and communications strategies for both the College of Veterinary Medicine and Veterinary Medical Hospital
• Supervises marketing and communications staff, student workers, and coordinates with external vendors and consultants.
• Create integrated marketing campaigns to promote clinical services for both small animal (companion animal) and large animal (equine, food animal) clients
• Build and maintain the college and hospital's brand identity across all platforms and communications
• Develop client acquisition and retention strategies for veterinary hospital services
• Create marketing materials and campaigns that reach pet owners, livestock producers, and referring veterinarians
• Collaborate with college leadership to identify strategic priorities and translate them into effective communications and marketing initiatives
• Monitor and analyze marketing metrics, client feedback, and communication effectiveness to optimize strategies
• Manage marketing and communications budgets for both the college and hospital
• Serve as primary media contact and spokesperson for the college and hospital

Requirements

• Bachelor's degree (degree must be conferred on or before agreed upon start date)
• Journalism, communications, public relations, marketing, English or a related field.
• Five years post baccalaureate experience with expertise in marketing and communications. Supervisory experience required
• Experience in healthcare marketing and communications, animal health industry, or agricultural communications is beneficial but not required
• Demonstrated success in lead generation campaign management, services sales, and social media audience growth
• Experience with reputation management and online review platforms

Preferred

• Master's