Associate Director of Marketing & Communications

Dallas, TX (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive the Make-A-Wish North Texas marketing and communications, owning campaigns, donor storytelling, and team leadership.

  • Must-have: 5+ years in marketing/communications and Salesforce experience.
  • Standout: Leadership of a small team and external agency management across multiple channels.

Job Description

Responsibilities

  • Execute integrated marketing and communications campaigns across digital, print, and earned media channels to support mission awareness, fundraising growth, donor engagement, and events.
  • Develop and deliver high quality marketing assets including email campaigns, social content, digital promotions, print and electronic collateral, reports, advertising materials, presentations, and campaign messaging.
  • Own and drive an integrated communications calendar that proactively advances organizational priorities, fundraising campaigns, donor engagement, events, and community awareness initiatives.
  • Write and edit compelling stories, donor communications, profiles, impact narratives, and campaign messaging that effectively communicate mission impact and strengthen community connection.
  • Translate audience insights and campaign goals into concrete, creative deliverables — testing new formats, channels, and approaches to improve engagement and results.
  • Lead the execution of public relations activities in partnership with agency and media partners, including drafting media materials, managing press outreach, preparing spokespeople, and supporting interviews and event coverage.
  • Collaborate closely with development and program teams to produce donor-facing materials that support acquisition, stewardship, retention, campaign growth, and fundraising performance.
  • Analyze campaign performance and audience engagement data to optimize results, improve effectiveness, and strengthen donor acquisition and retention efforts.
  • Maintain and update organizational websites and digital platforms to ensure content is accurate, timely, engaging, and aligned with campaign goals.
  • Create and update visual content using graphic design software and other creative tools.

Requirements

  • Bachelor’s degree or higher in business or related equivalent experience.
  • 5 years’ minimum experience in communications and marketing.
  • At least two years supervision/leadership experience.
  • Extensive Salesforce (or other donor database software) experience required.
  • Flexibility to attend events that may take place early mornings, evenings and weekends.
  • Flexibility to travel when necessary.
  • Ability to present a positive and professional image of the Make-A-Wish Foundation of North Texas.

Preferred

  • Experience in lower funnel marketing.

Benefits

  • Healthcare, vision, dental, disability and life insurances
  • 401k company match
  • paid time off and holidays
Make-A-Wish North Texas logo

Make-A-Wish North Texas

Since 1980, Make-A-Wish has granted hundreds of thousands of transformative wish experiences worldwide. Our organization’s vision is to grant the heartfelt wish of every eligible child battling critical illness, and we are working to make this a reality in the 161 counties our chapter serves. Wishes are catalysts for hope — profoundly effective in fueling a child’s drive to defy the odds and push toward tomorrow. Medical research reveals physical and emotional benefits that can give children with critical illnesses a higher chance of survival. When a wish is granted, a child replaces fear with confidence, sadness with joy and anxiety with hope. Families are unified and entire communities are enriched — the positive impact is boundless. Right now, wishes are waiting! Across our chapter, referrals are at an all-time high and funding determines the rate at which we are able to grant wishes. Your gift of time or money is crucial to close the gap between the number of wishes Make-A-Wish is able to grant and the number we need to grant. It is because of generous donors, dedicated volunteers and valuable partners in the medical community that each wish becomes a reality. Every eligible child needs a wish to count on!

Founded in 1982
Dallas, Texas, USA
91 employees (12 in marketing)

Traffic Signals

Monthly Visitors
252.3K
Monthly Google Ads Budget
$88.3K
Traffic Source Mix
Search
44.5%
Direct
42%
Referral
6.4%
Social
6.3%
Paid
0.6%

Headcount Trend

Current headcount: ~92

Marketing Team

Marketing Team Size
3 (3% of company)

Recent News