Responsibilities

• Establish approach to content measurement inclusive of defining data collection, vendor sourcing (if required) and joining leading/lagging metrics
• Own measurement approach for key launches and campaigns (HCP and DTC), including hypotheses, KPIs, and success criteria.
• Evaluate asset performance by message, format, and channel; identify drivers of performance and optimization opportunities.
• Assess creative effectiveness across audience segments and journeys (e.g., disease state, treatment stage, specialty, micro-segments).
• Integrate signals across paid media, owned properties, CRM, and campaign platforms to provide a holistic creative view.
• Apply attribution, experimentation, and advanced analytics to link creative and messaging to downstream outcomes.
• Inform creative rotation, personalization rules, and audience targeting with Media/Omnichannel partners.
• Embed framework within operational and strategic discussions at all levels of the business as standard method to understand and evaluate performance and use the insights to make business decisions to optimize execution.
• Be a strategic thought partner to Brand, Marketing, and Omnichannel leaders on creative effectiveness strategy.
• Guide agencies and vendors on measurement best practices, tagging/taxonomy needs, and reporting expectations.

Requirements

• B.S. required; MS/MBA/PhD preferred.
• 8+ years of marketing or media experience in a professional setting
• Expertise in creative measurement, designing frameworks to assess message, format, and asset effectiveness beyond channel metrics

Preferred

• Skilled in omnichannel analytics, connecting paid, owned, and CRM performance for a holistic view
• Insightful and action-oriented, recommending and implementing improvements based on data
• Strong data storytelling abilities with executive-level communication and visuals
• Collaborative approach, aligning stakeholders across Brand, Media, Omnichannel, Legal/Regulatory, and agencies
• Proficient with media and digital performance data, creative metadata, measurement platforms, tagging/taxonomy, and content technologies (Adobe, Veeva, Figma)