Associate Director, Marketing Analytics

Illinois, USA (On-site)

$142K/yr – $269K/yrSenior Level8+ years expFull time

Posted 12 hrs ago

Job Summary

Own and optimize promotional investment strategies and drive cross-functional analytics to inform financial planning and brand growth.

  • Define near-term KPIs and longer-term ROI metrics
  • Lead a high-performing analytics team and collaborate across functions

Job Description

Responsibilities

  • Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
  • Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
  • Closely involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan and long-range plan deliverables
  • Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
  • Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
  • Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded individuals that collectively extract business insights that drives better business outcomes
  • Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
  • Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics

Requirements

  • Bachelor’s Degree (Business Administration, Statistics, Economics) required, with a concentration in marketing/sales/quantitative analysis. Master’s Degree preferred.
  • 8-10 years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within in the Pharma/BioTech industry is strongly preferred.
  • Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
  • Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc)
  • Deep hands-on expertise in current analytical methods & tools (including machine learning)
  • Advanced communication and influencing skills
  • Advanced agility, project management and prioritization skills
  • Advanced vendor management skills
  • Proven ability to collaborate effectively and to influence in a matrixed organization
  • High motivation, strong work-ethic and positive attitude while working under tight timelines

Preferred

  • Master’s Degree preferred

Benefits

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
  • This job is eligible to participate in our short-term incentive programs.
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AbbVie

4.0 Glassdoor

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013
North Chicago, Illinois, USA
60K employees (3,267 in marketing)
78% recommend to a friend
88% CEO approval

Salaries

Posted range

$142K/yr – $269K/yr

Taken straight from the job posting.

See all AbbVie salaries

Funding

Total Funding
$23B
Last Raise
$8B
Post IPO Debt, 18 days ago

Funding History

  • Feb 2026
    Post IPO Debt • $8B
  • Feb 2024
    Post IPO Debt • $15B
  • Mar 2023
    Post IPO Equity • $250K

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$37.3K
Traffic Source Mix
Search
35%
Direct
45.7%
Referral
11.2%
Social
6.1%
Paid
1.8%

Headcount Trend

Current headcount: ~59.9K

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Associate Director, Marketing Analytics

AbbVie · Illinois, USA · On-site