Responsibilities

• Lead personal promotion and peer-to-peer strategy and execution for Vafseo including creation of all assets and content for HCPs and patients
• Ensure alignment across brand messaging, promotional materials and customer engagement initiatives
• Lead advisory boards to strengthen scientific and brand credibility
• Partner with speaker program operations to optimize engagement and pull through of promotional speaker programs
• Partner with medical and meetings management to develop conference strategy and lead congress promotion efforts to maximize brand presence
• Partner closely with field sales, market access and sales training to ensure effective implementation of brand messaging and key marketing initiatives
• Effectively manage agencies to achieve high quality deliverables within time and budget scopes
• Collaborate effectively with Promotional Review Committee (PRC) partners to ensure execution aligns with brand strategy and marketing timelines
• Support additional marketing initiatives and special projects as needed, including brand planning, budget tracking, and other ad hoc assignments to advance business objectives
• Measure and optimize personal promotion and peer-to-peer tactic effectiveness

Requirements

• Bachelor's Degree required, MBA is a plus
• 7+ years of proven experience in brand marketing with a minimum of 3 years of HCP or patient product management experience

Preferred

• Experience in nephrology is a plus
• Proven project and vendor management skills
• Proven ability to influence without authority and partner with cross-functional teams
• Strong written and presentation skills
• Up to 15% travel to attend sales meetings, customer visits, and relevant medical meetings/congresses within the U.S.

Benefits

• Additional benefits include health care, vision, dental, retirement, PTO, etc.