Associate Director, Integrated Media Planning

Responsibilities

• Serves as key point of contact for client teams to streamline requests and coordinate workstreams
• Responsible for crafting data-driven, full-funnel paid media strategies and end-to-end experiences that deliver business results based on a deep understanding of the consumer
• Develops client presentations and templates for POVs and recommendations
• Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
• Works in partnership with creative, OMG comms planning and client teams to marry creative and media strategies for an integrated and holistic consumer experience
• Issues and presents paid media recommendations & POVs to increase efficiencies and effectiveness of media plans as indicated by performance reporting, learning agendas and consumer trends
• Maintains positive team culture and working environment
• Manages resources & helps team members prioritize work
• Accountable for planning teamwork including QAing budgets and media math as relevant

Requirements

• 5-7 years of media planning experience with strong agency background
• Track record of cultivating and maintaining trusted client relationships
• Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
• Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
• Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
• Advanced knowledge of media fundamentals (all channels) with a connect to performance (brand and performance) and an ability to train and educate more junior team members
• Expert level media math skills
• Compelling and persuasive written and verbal communicator and presenter. Knows how to reach a compromise when necessary.
• Strong comfort level with data, analytics, and measurement
• Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner

Preferred

• Previous clients might include: Luxury/beauty