Responsibilities

• Steward influencer strategy from tier mix (nano through macro) and category focus to seasonal programming and always-on activations.
• Source, negotiate, and manage partnerships including identifying talent, leading contract negotiations, and cultivating long-term creator relationships that extend beyond transactional campaigns.
• Drive performance and accountability: define KPIs, own reporting, and optimize in real time. Connect influencer activity to downstream outcomes including traffic, conversion, and revenue.
• Partner with the paid social team to whitelist high-performing creator content and maximize reach through boosting and dark posting.
• Architect Influencer tech stack (e.g. ShopMy) and establish scalable processes for outreach, briefing, and review.
• Collaborate with Creative Strategist and Channel Managers to execute a best in class persona marketing program

Requirements

• 6+ years in influencer marketing, ideally with 2+ years in-house at a DTC or consumer brand
• Proven track record of tying creator programs to measurable business outcomes
• Comfortable leading contract discussions and managing high-value talent
• Analytical mindset, comfortable with attribution models, EMV, CPE, and performance dashboards
• Prior experience managing or mentoring junior team members

Preferred

Benefits

• Competitive pay and real-deal equity — we want you to have a slice of what we’re building together
• A chance to share in our wins — all full-time team members are eligible for our discretionary annual bonus plan
• Benefits that actually benefit — top-tier medical, dental, and vision to keep you feeling your best
• Plenty of time off — generous PTO, and synchronized time off (we all log off together so you can actually rest)
• We invest in you — $500 a year for learning & development, plus an optional 401k plan so future you is covered
• All the kitchen treats — team member discount, an annual our place gift card, and of course, lots of our place goodies for your home
• A workspace worth leaving your house for — a beautiful office with a creative studio, multiple kitchens, and plenty of room for big ideas
• Tuesday lunches — catered meals so you can catch up with your teammates over something delicious
• A culture of connection — team events, activities, and an annual company retreat because we like hanging out together
• A team full of kind, thoughtful humans who actually care — because the people make this place