Responsibilities

• Support the strategic development and lead tactical execution of the consumer promotional strategy, ensuring alignment with HCP brand initiatives.
• Develop consumer messaging that is highly strategic and powerful across all channels—including significant responsibility in TV/CTV ad and promotional materials development.
• Manage agency relationships, their work product and associated budget.
• Partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels.
• Identify critical moments and barriers in the patient journey and design content and programs to overcome these barriers.
• Partner with Analytics & Insights team to distill insights, validate business opportunities, and optimize consumer initiatives.
• Provide leadership and guidance in the most complex situations.
• Foster strong working partnerships with cross-functional team (i.e. medical, legal, regulatory, etc.) to deliver assets across the consumer ecosystem.

Requirements

• Bachelor’s degree
• 7+ years of marketing or related function, including pharma marketing experience.
• Experience in consumer marketing strategy and tactic planning with advanced proficiency in communicating ideas to internal partners and external agencies.
• Consumer marketing experience in media, including digital marketing, with the ideal candidate having broadcast media planning experience.
• Experience leading cross-functional and agency teams.
• Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization.
• Demonstrated expertise managing multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.
• Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
• Demonstrated expertise in using data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.

Preferred

• MBA
• 3 or more years of experience in Patient and/or Consumer Packaged Goods industry experience
• Experience in IBD therapeutic area

Benefits

• U.S. based employees may be eligible for short-term and/ or long-term incentives.
• U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others.
• U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.