Associate Director, HCP Marketing (Rare Disease)

Chicago, IL (Hybrid)

$140K/yr – $230K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own HCP marketing strategy and field collaboration to drive compliant physician outreach and engagement, turning insights into channel plans and tactics, while guiding agencies and cross-functional partners.

  • Own HCP strategy and field channel plans; align with sales messaging and field needs.
  • Lead creative assets and cross‑functional execution with compliance and regulatory gates.
  • Coach and develop the Associate Marketing Manager while tracking KPI‑driven performance with omnichannel metrics.

Job Description

Responsibilities

  • Translate HCP insights into clear marketing strategies, channel plans, and tactical recommendations
  • Collaborate closely with the sales team to align messaging, understand field needs, and support HCP engagement
  • Develop and execute HCP initiatives across field‑facing and peer‑to‑peer channels with consistency and quality
  • Lead agency partners in developing creative, content, and channel assets that meet strategic objectives
  • Partner with commercial operations and omnichannel marketing teams to develop, analyze and implement appropriate metrics to assess tactic and strategy effectiveness
  • Support strategic planning by contributing insights, competitive intelligence, and recommendations for future HCP initiatives
  • Partner with Compliance, Regulatory, and Legal teams to ensure all patient communications meet Xeris and FDA/OPDP standards.
  • Manage project timelines, budgets, and deliverables to ensure high-quality execution and alignment with strategic priorities.
  • Lead and develop an Associate Marketing Manager, providing coaching, performance management, prioritization support, and professional development opportunities.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred.
  • 8+ years of progressive experience in pharmaceuticals or healthcare, with at least 4 years in brand marketing roles. HCP marketing experience preferred.
  • Previous people management experience preferred, including coaching, performance management, and talent development.
  • Demonstrated track record of developing marketing strategies and executing tactical plans.
  • Strong understanding of pharmaceutical advertising and promotion regulations.
  • Proven ability to manage multiple projects and external agencies in a fast-paced, matrixed environment.
  • Familiarity with market research, KPIs, and CRM systems like Veeva
  • Strong ability to derive actionable insights from multiple and complex sources
  • Demonstrated understanding of FDA regulations and guidance regarding advertising and promotion of prescription drug and biologic products.
  • Strong understanding of and hands-on experience in managing workflows through legal and regulatory promotional review process.

Preferred

  • HCP marketing experience preferred.
  • Previous people management experience preferred, including coaching, performance management, and talent development.

Benefits

  • The Company also offers a comprehensive benefits package that includes additional elements such as paid time off benefits, various health, vision, and dental insurance options, 401(k) retirement benefits and more for eligible employees.
Xeris Pharmaceuticals, Inc. logo

Xeris Pharmaceuticals, Inc.

3.7 Glassdoor

We're a growth-oriented biopharmaceutical company improving patient lives by developing and commercializing advanced products across a range of therapies.

Founded in 2005
Chicago, Illinois, USA
445 employees (21 in marketing)
69% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
7.9K
Traffic Source Mix
Search
37.1%
Direct
45.5%
Referral
7.1%
Social
8.8%
Paid
1.5%

Headcount Trend

Current headcount: ~445

Marketing Team

Marketing Team Size
19 (4% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$548.5M
Last Raise
$200M
Post IPO Debt, 2 years ago

Funding History

  • Mar 2024
    Post IPO Debt • $200M
  • Jan 2022
    Post IPO Equity • $30M
  • Mar 2021
    Post IPO Equity • $27M

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