Associate Director, HCP Marketing – Pulmonology

Sleepy Hollow, WY (Hybrid)

$157K/yr – $257K/yrSenior Level10+ years expFull time

Posted 11 days ago

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Job Summary

Own the COPD HCP marketing strategy and drive cross-functional execution, aligning with brand goals and partner ecosystems to deliver compliant, high-impact campaigns and managed programs.

  • Lead COPD HCP strategy and messaging across key stakeholders
  • Coordinate with Regeneron, Sanofi, and partners to align priorities
  • Oversee cross-functional execution, budget, and performance management

Job Description

Responsibilities

  • Leading the HCP marketing strategy for the COPD indication, ensuring full integration with the broader brand strategy.
  • Acting as a key advocate for the product strategy, clearly articulating priorities and ensuring alignment across Regeneron, Sanofi, and other critical partners.
  • Overseeing the development of HCP engagement strategies, messages, and tactical campaigns tailored to Pulmonologists and Advanced Practice Providers.
  • Building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.
  • Driving strong cross-functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives.
  • Ensuring all marketing programs align with corporate policies, regulatory/ethical frameworks, and alliance standards.
  • Tracking and managing marketing spend, timelines, and deliverables to meet budget, scope, and performance expectations.
  • Combine strategic and scientific competence with an ability to translate insights into actionable marketing strategies.
  • Have a proven track record of leadership and influence across organizational levels.
  • Bring exceptional communication and presentation skills, with the ability to simplify and convey complex strategies to diverse audiences—both technical and non-technical, including senior executives.

Requirements

  • Bachelor’s degree required; MBA strongly preferred.
  • 10+ years of progressive experience in the pharmaceutical/biotech industry or related field.
  • 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas.
  • Respiratory and/or Immunology experience strongly preferred.
  • Demonstrated success in navigating complex alliance or co-promotion partnerships.

Marketing Team

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