Responsibilities

• Lead the development and execution of HCP strategy aligned with brand objectives and customer needs.
• Translate customer insights, market dynamics, and competitive intelligence into actionable promotional plans.
• Define engagement priorities, messaging strategies, and promotional tactics across HCP audiences.
• Ensure all promotional initiatives support brand goals while maintaining a strong customer-centric focus.
• Lead the development of core promotional materials and customer-facing assets, including visual aids, digital content, educational resources, and engagement tools.
• Ensure messaging is clinically relevant, differentiated, and aligned with customer needs.
• Drive promotional campaign development from strategy through execution.
• Partner with agency teams to deliver high-quality, insight-driven content and experiences.
• Lead the development of HCP engagement strategies designed to foster meaningful peer-to-peer interactions and educational exchange.
• Identify and implement innovative opportunities for HCP engagement across live, virtual, and hybrid environments.

Requirements

• Bachelor’s degree in Business, Marketing, Life Sciences, Healthcare, or a related field; advanced degree (MBA, PharmD, MPH, PhD, or equivalent) preferred.
• 8-10+ years of pharmaceutical, biotechnology, or healthcare industry experience.
• Experience developing and executing HCP-focused marketing, promotional, and engagement strategies.
• Experience in specialty pharmaceuticals, rare disease, ophthalmology, oncology, immunology, or other specialty therapeutic areas is preferred.
• Experience managing agencies, cross-functional teams, and marketing budgets.
• Product launch and lifecycle management experience preferred.
• Experience in specialty, rare disease, ophthalmology, oncology, immunology
• Strong understanding of FDA promotional regulations and industry compliance standards.
• Excellent project management, organizational, cross-functional collaboration, and communication skills.
• Ability to work in a fast-paced, highly visible and dynamic environment; able to work effectively with ambiguity and incomplete information.

Benefits

• Belite Bio provides a competitive total compensation package that includes base salary, annual incentive bonuses, equity participation, and a full benefit package (health, dental, vision, 401(k), and paid time off).