Associate Director, HCP Marketing

Waltham, MA (On-site)

$178K/yr – $220K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and advance a comprehensive peer-to-peer education program for healthcare professionals, coordinating speaker bureaus, product theaters, advisory boards, and cross-functional partnerships to inform brand strategy and compliant communications.

  • Program Operations: Oversee P2P activities, budget, metrics, vendor relations, and field communications.
  • Speaker and Content Delivery: Recruit, contract, train, and coordinate speakers; design live and virtual trainings and collateral.
  • Cross-Functional Collaboration: Align with Thought Leader Liaison, Digital Lead, HCP Lead, and marketing to create multi-channel content and insights for brand growth.

Job Description

Responsibilities

  • Lead for Peer-to-Peer Program Management (Speaker Bureau ownership, content creation, Advisory Boards, Product Theaters, etc.)
  • Manage all aspects of P2P programming including communications with field team, internal departments, training, vendors and attendees
  • Collaborate with Thought Leader Liaison team on speaker recruitment, communications to speakers, contracting and training
  • Organize and manage implementation of product theaters and speaker bureau programs, and related trainings (live and virtual), ensuring compliance with company policies, standard procedures and business rules
  • Manage P2P agency to provide strategic leadership, managing operations within allocated budget: inclusive of implementation of metrics plans, management of quarterly business reviews, rep portal oversight, financial disbursements to speakers and vendors, etc.
  • Oversee Medical Education agency to create educational, medically sound, and informative presentations as well as marketing collateral for all P2P promotion
  • Own and execute the development, planning, and execution of HCP Advisory Boards to gather actionable insights that inform brand strategy and decision-making
  • Partner closely with Digital Lead to create content for all non-personal promotion tactics across omnichannel platforms driving targeted HCP engagement and measurable brand growth
  • Partner closely with HCP Lead to develop digestible content for digital consumption
  • Develop and maintain positive and collaborative working relationships with a broad range of internal stakeholders to ensure success of cross-functional initiatives and long-range plans

Requirements

  • Bachelor’s degree, advanced degree preferred, in Marketing or related with 8 - 10 years of commercial pharmaceutical marketing with experience driving HCP engagement through peer-to-peer (P2P) education, or equivalent experience
  • Demonstrated ability to think outside the box
  • Excellent analytical and problem-solving skills
  • Combination of strong strategic thinking with ability to execute tactical plans
  • Ability to work well in fast-paced entrepreneurial environment with significant autonomy
  • Strong communication and presentation skills to interface with cross-functional partners and senior management
  • Ability to effectively and consistently execute multiple projects simultaneously
  • Excellent interpersonal, collaboration, and leadership skills
  • Proven track record for consistently meeting or exceeding goals and objectives
  • Ability to travel as required to meet business needs (~30%)

Benefits

  • Ardelyx also offers a robust benefits package to employees, including a 401(k) plan with generous employer match, 12 weeks of paid parental leave, up to 12 weeks of living organ and bone marrow leave, equity incentive plans, health plans (medical, prescription drug, dental, and vision), life insurance and disability, flexible time off, annual Winter Holiday shut down, and at least 11 paid holidays.

Ardelyx

Tri-Fab’s combination of people, equipment and infrastructure gives you a competitive edge. Our innovative engineering support, dedicated customer service professionals and industry leading quality systems can support your business in all of its fabrication and machining needs. Check out the variety of our services.Innovation – Creative, forward thinking is the hallmark of an industry leader. Tri-Fab’s high-caliber staff will consult with you to optimize your design. Simply put, we care to produce the very best, and strive to exceed your expectations.Customer service- Tri-Fab’s fabrication and customer service professionals understand that your satisfaction is the ultimate goal. Tri-Fab promises same-day quotes and rapid prototyping followed by prompt turnaround on manufacturing runs. While in production, Tri-Fab’s bar code tracking system enables us to provide you with real-time production reports and anticipated delivery date.Quality – Tri-Fab promises unflagging commitment to quality. Our commitment to produce a superior product coupled with our state-of-the-art equipment leads to a high-grade deliverable. Tri-Fab knows the only way to ensure quality is to measure it. That’s why we just received AS/EN/JISQ9100:2016-Rev. D and ISO 9001:2015 Certification for our quality management system.

Fremont, California, USA
3 employees