Responsibilities

• Lead the development and execution of the HCP marketing strategy to support the launch of avexitide in the U.S., with a focus on raising awareness and understanding of PBH among key clinical audiences
• Identify and prioritize HCP targets, including early adopters, influencers, and thought leaders, to inform segmentation, messaging, engagement strategies, and opportunities for advisory boards and speaker programs
• Develop and deploy unbranded and branded educational materials and tools, speaker content and engagement tools across personal and non-personal channels to support HCP understanding of PBH and avexitide
• Partner closely with the sales force and TLLs to align on field strategies, deliver compelling resources and ensure consistent and aligned execution across U.S. regions
• Create field-facing resources, engagement tools and trainings (e.g., leave-behinds, visual aids, digital content, trainings, etc.) that support effective HCP conversations and reinforce key clinical messages
• Lead the planning and execution of HCP-focused conference and symposium activities, including booth presence, branded and unbranded materials, and sponsored programs in collaboration with cross-functional teams
• Drive the planning and execution of advisory boards and speaker program activities, including associated content development
• Oversee tracking of budget accruals, forecasts, and actuals, and ensure successful and timely completion of projects within budget
• Manage the end-to-end process for the development, review / approval, printing, and fulfillment of all HCP-facing materials
• Help manage external agencies and partners to ensure timely, high-quality deliverables that meet agreed-upon objectives, key performance indicators (KPIs), timelines, and budgets

Requirements

• Bachelor’s degree required
• 8+ years of pharmaceutical or biotech experience, with at least 3 years focused on HCP Marketing
• Proven success in developing and executing HCP engagement strategies
• Experience supporting field teams and partnering with Sales, Field Marketing and Thought Leader Liaison to drive brand messaging and education
• Demonstrated ability to translate complex clinical information into clear, compelling promotional messaging for HCP audiences
• Strong project management and organizational skills, with the ability to lead multiple high-priority initiatives simultaneously
• Effectively managing external partners, agencies and budgets
• Navigate Medical, Legal, and Regulatory (MLR) review and approval processes
• Strong communication, strategic thinking, relationship-building skills, and a results-oriented mindset

Preferred

• Advanced degree; PharmD preferred
• Experience in rare disease or product launch environments
• Familiarity in digital HCP engagement, thought leader strategy and clinically complex therapeutic areas