Own HCP brand strategy and cross-functional leadership to turn insights into growth, balancing medical accuracy, compliance, and ROI across campaigns and budget decisions.

• Brand leadership: oversee end-to-end brand management and core materials for HCP audiences.
• Strategic cycle ownership: serve as branded strategy lead in annual planning with cross-functional alignment and executive reporting.
• Analytics to action: partner with analytics/insights to convert data into growth plans and ROI-driven optimization.