Responsibilities

• Synthesize the firm’s growth strategy priorities (inclusive of national sector and functional growth priorities) and adapt them into a comprehensive, targeted GTM strategy that is specific and relevant to the assigned geographic market
• Serve as the primary expert on the local market landscape, including key industry trends, competitive dynamics, and high-value buyer segments within the geography, leveraging data and collaborating with the Insights and Intelligence (I&I) team
• Act as the strategic liaison between national growth strategy leaders and local geo leadership (OMP, audit and tax BUPICs, advisory market leader); gather inputs from sector/functional/channel counterparts and collaborate with local partners to ensure the geo strategy is aligned and supported
• Translate the geo-specific strategy into clear, prioritized inputs (key themes, target accounts, and local growth objectives) for the buyer marketing team to incorporate into the master marketing calendar; serve as liaison for buyer marketing team in the geography to translate and guide the geo-based marketing execution team
• Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment

Requirements

• Minimum eight years of recent experience in GTM strategy, field marketing, strategic planning, or a related role with a strong understanding of a specific geographic market
• Bachelor’s degree from an accredited university ideally in business, strategy, marketing, or a related field is required; MBA is a plus
• Expertise in strategic market planning and the ability to translate national strategy into local, actionable plans
• Strong analytical skills, including buyer analysis, competitive analysis, and information synthesis
• Excellent stakeholder management skills with the executive presence to advise and influence local firm leadership
• A high degree of business judgment to prioritize initiatives and make data-driven recommendations; must be physically based in, and operate out of, the specific geographic market designated in this job posting
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)