Responsibilities

• Own a large DTC marketing budget and steer spend allocation across channels to hit growth and efficiency targets
• Be accountable for core growth outcomes (ROI, CAC, and conversion volume) across key acquisition channels
• Sit across and manage strategy and execution for a diversified mix of channels including paid social, search, display, affiliate, influencer, direct mail, CTV and more
• Own relationships with external vendors, agencies, freelancers, affiliates, setting expectations and holding partners accountable for performance
• Identify, test, and scale new/emerging channels and growth opportunities to diversify acquisition
• Design and run tests across creative, discounts, and landing pages — clearly documenting results and building business cases that quantify impact
• Partner cross-functionally with Creative, Tech, Analytics, and CRM teams
• Build and maintain reporting that tracks performance against targets, surfacing key trends and strategic opportunities to leadership
• Present performance, plans, and recommendations to senior leadership on a regular cadence
• Jump in hands-on where needed, whether that’s digging into a performance anomaly, onboarding a new vendor, creating Meta ads yourself

Requirements

• 6+ years in growth/performance marketing, including experience owning a marketing budget; background in D2C (subscription a plus)
• Direct experience managing a multi-channel acquisition mix (hands-on-keyboard paid social and search experience required; affiliate, display, podcast, influencer, direct mail a strong plus)
• Experience conducting funnel diagnostics and running CRO and landing page testing
• Experience running incrementality tests and a general interest in marketing measurement
• Strong creative intuition — you know what ads work; you can form sound hypotheses for why an ad performed or underperformed
• Experience managing people and/or external agencies or partners
• A strong understanding of performance marketing metrics (ROI, CAC, CPM, CVR, LTV) and how to translate them into budget decisions
• Excel/Google Sheets mastery, GA4 proficiency; Tableau proficiency and basic SQL knowledge are a plus
• You are AI native and have Claude Code, Codex and/or agentic marketing experience
• Strong communication, writing, and presentation skills, with experience presenting to senior leadership

Benefits

• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain