Responsibilities

• Develop, execute, and optimize paid search strategies that generate qualified leads and support measurable business growth.
• Own paid search campaigns from planning through reporting, including account structure, keyword research, audience targeting, ad creation, bidding, budgeting, testing, and ongoing optimization.
• Manage advertising budgets responsibly, monitor pacing, and make data-informed decisions to improve return on ad spend and cost per qualified lead.
• Build clear performance reports that connect campaign activity to leads, pipeline, revenue, and client goals.
• Diagnose campaign performance issues and identify opportunities across targeting, messaging, landing pages, offers, and conversion paths.
• Develop and execute SEO strategies that improve organic visibility, qualified traffic, and conversions.
• Conduct keyword, competitor, technical, and content-gap research to guide SEO priorities.
• Partner with writers, designers, developers, and subject matter experts to plan and produce useful, search-informed content.
• Write, edit, and optimize marketing content, including landing pages, articles, campaign messaging, headlines, calls to action, and lead-generation assets.
• Create and manage an editorial calendar aligned with audience needs, search opportunities, campaigns, and business priorities.

Requirements

• 3+ years of experience in digital marketing, growth marketing, performance marketing, or a related role.
• Advanced, hands-on expertise managing paid search campaigns, particularly through Google Ads and Social Media.
• Demonstrated success improving qualified lead volume, cost per acquisition, conversion rates, and return on advertising investment.
• Strong understanding of keyword strategy, campaign architecture, bidding, budgets, audiences, ad testing, attribution, and conversion tracking.
• Strong working knowledge of SEO, including content strategy, on-page optimization, keyword research, search intent, internal linking, and foundational technical SEO.
• Experience developing and optimizing content that supports both search visibility and business goals.
• Excellent copywriting and editing skills, with particular strength in concise, persuasive headlines, advertisements, landing pages, and calls to action.
• Experience with landing-page optimization, conversion-rate optimization, or structured marketing experimentation.
• Ability to turn data and user behavior into clear hypotheses, recommendations, and priorities.
• Familiarity with analytics, tag management, search reporting, heat-mapping, session-recording, or A/B testing platforms.

Preferred

• Experience marketing B2B services, SaaS products, digital products, or complex buying journeys.
• Experience with Microsoft Advertising, LinkedIn Ads, paid social, or other performance channels.
• Familiarity with Google Analytics 4, Google Tag Manager, Google Search Console, Data Studio, and call-tracking platforms.
• Experience with marketing automation, CRM systems, lead scoring, or revenue attribution.
• Working knowledge of HTML, content management systems, and landing-page builders.
• Experience using platforms such as VWO, Optimizely, Convert, Hotjar, or Lucky Orange.
• Relevant Google Ads, Google Analytics, SEO, or conversion optimization certifications.

Benefits

• Remote-friendly work culture.
• Unlimited paid time off and flexible schedules.
• Health, dental, and vision insurance.
• Disability and life insurance.
• 401(k).
• Paid holidays.
• Professional development support.
• Regular company-paid functions.
• A collaborative environment that fosters learning, experimentation, and professional growth.