Associate Director, Global Marketing - Obesity

Responsibilities

• Lead and support development of the overall global commercial strategy for obesity assets in development, ensuring strategies are insight-driven, future-focused, and aligned to enterprise priorities.
• Develop clear and differentiated HCP and HCC value propositions for each asset, including customer-specific benefits, reasons to believe, and implications for future positioning.
• Apply the brand strategy framework (L3) to build and refine commercial foundations, including market in focus, asset differentiators, initial brand positioning, value propositions, early asset strategy, and implications for transition to launch phase.
• Partner with Clinical Development, Market Access, OR, Manufacturing and other cross-functional colleagues to identify commercial implications of target product profiles, endpoints, patient populations, evidence needs, and development choices.
• Monitor, synthesize, and communicate competitive insights that are meaningful for the obesity franchise, including current and emerging mechanisms, competitor development plans, market-shaping trends, customer expectations, and future scenarios.
• Translate competitive and market insights into actionable strategic implications for asset prioritization, differentiation, development planning, and future launch readiness.
• Collaborate with cross-functional teams to evaluate and build for success against identified strategic opportunities, including opportunity spaces, priority customer segments, unmet needs, access considerations, and potential areas for innovation.
• Support development of strategic deliverables, governance materials, leadership updates, and cross-functional decision documents that clearly communicate commercial perspective, assumptions, risks, opportunities, and recommended actions.
• Partner with regional and key market colleagues to ensure global strategies reflect relevant market realities and customer needs while maintaining strategic consistency across the portfolio.
• Operate as a key member of the Global Commercial Team, leading without authority, fostering enterprise collaboration, and helping build a culture of strategic rigor, accountability, inclusion, and One Team ways of working.

Requirements

• Education: Bachelor's Degree
• Preferred Education: Advanced Degree (MBA)
• Minimum of 7 years of progressive or combined experience across marketing, market access, strategy, or related pharmaceutical/biotechnology roles, with demonstrated experience contributing to asset, brand, or portfolio strategy.
• Experience in obesity, cardiometabolic, diabetes, cardiovascular, renal, or other highly competitive specialty markets.
• Experience developing HCP and/or HCC strategies, value propositions, positioning, messaging, or customer insight-driven strategic deliverables.
• Strong understanding of early asset development, commercial input into development decisions, and the role of marketing in shaping target product profile, evidence, positioning, and future launch strategy.
• Ability to synthesize complex market, customer, clinical, competitive, and access inputs into clear strategic implications and executive-ready recommendations.
• Experience applying brand/marketing strategy (L3) or launch excellence frameworks to guide asset or brand strategy development.
• Demonstrated ability to think beyond the current market and anticipate how customer expectations, competitor activity, clinical evidence, access dynamics, and policy evolves and shifts may shape future opportunities.
• Competitive mindset with experience monitoring, interpreting, and communicating competitive intelligence in a way that informs strategic choices and franchise priorities.

Preferred

• Experience applying brand/marketing strategy (L3) or launch excellence frameworks to guide asset or brand strategy development.
• Demonstrated ability to think beyond the current market and anticipate how customer expectations, competitor activity, clinical evidence, access dynamics, and policy evolves and shifts may shape future opportunities.
• Competitive mindset with experience monitoring, interpreting, and communicating competitive intelligence in a way that informs strategic choices and franchise priorities.
• Strategic Planning: Proven ability to analyze complex data and situations, make clear strategic choices, and develop long-term customer-centric strategies.
• Entrepreneurship: Ability to create high-value deliverables from white space, operate with ambiguity, and proactively identify opportunities to differentiate and win.
• Cross-Functional Leadership: Strong collaboration skills and ability to lead without authority across Commercial, Clinical Development, Medical Affairs, Market Access, Outcomes Research, Policy, Competitive Intelligence, Forecasting, regional teams, and agency partners.
• Influence and Communication: Ability to communicate complex insights simply and credibly, tailor messages for senior leaders and cross-functional audiences, and drive alignment across stakeholders.
• Executional Excellence: Ability to manage multiple priorities, clarify decisions, align stakeholders, and deliver high-quality strategic outputs on time.
• Innovation and Learning Agility: Curiosity, external orientation, and willingness to challenge the status quo to identify new ways to create value for customers, patients, and the enterprise.

Benefits

• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.