Associate Director, Global Marketing - Obesity

Rahway, NJ (Hybrid)

$142K/yr – $224K/yrSenior Level7+ years expFull time

Posted 3 days ago

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Job Summary

Own the global commercial strategy for obesity assets, shaping value propositions, positioning, and cross-functional alignment across markets.

Job Description

Responsibilities

  • Lead and support development of the overall global commercial strategy for obesity assets, ensuring strategies are insight-driven and aligned to enterprise priorities.
  • Develop clear and differentiated HCP and HCC value propositions for each asset and implications for future positioning.
  • Apply the brand strategy framework (L3 EARLY) to build and refine commercial foundations, including market in focus, asset differentiators, initial brand positioning, value propositions and early asset strategy.
  • Partner with cross-functional colleagues to identify commercial implications of target product profiles, endpoints, patient populations, evidence needs, and development choices.
  • Monitor, synthesize, and communicate competitive insights that are meaningful for the obesity franchise and build future scenarios.
  • Collaborate with cross-functional teams to evaluate and build for success against identified strategic opportunities, including opportunity spaces, priority customer segments, unmet needs, access considerations, and potential areas for innovation.
  • Partner with regional and key market colleagues to reflect relevant market realities while maintaining strategic consistency across the portfolio.
  • Operate as a key member of the Global Commercial Team, leading without authority, fostering enterprise collaboration, and helping build a culture of strategic rigor, accountability, inclusion, and One Team ways of working.

Requirements

  • Education: Bachelor's Degree
  • Minimum of 7 years of progressive experience across marketing, market access, strategy, in the pharmaceutical/biotechnology or health and wellness industry.
  • Minimum 3 years’ experience in global contributing to asset or portfolio strategy.
  • Experience developing HCP and/or HCC strategies, value propositions, positioning, messaging, or customer insight-driven strategic deliverables.
  • Strong understanding of early asset development, commercial input into development decisions, and the role of marketing in shaping target product profile, evidence, positioning, and future launch strategy.
  • Experience in synthesizing complex market, clinical, and access inputs into clear strategic implications and executive-ready recommendations.
  • Adaptability
  • Biopharmaceutical Industry
  • Biotechnology
  • Brand Strategy

Preferred

  • Experience in obesity, cardiometabolic, diabetes, cardiovascular, renal, or other highly competitive specialty markets preferred.
  • Advanced Degree (MBA)
  • Demonstrated ability to think beyond the current market and anticipate how market shifts may shape the future.
  • Entrepreneurship: Ability to create high-value deliverables from white space, operate with ambiguity, and identify opportunities to differentiate and win.
  • Competitive mindset with experience interpreting and communicating intelligence in a way that informs strategic choices and franchise priorities.
  • Cross-Functional Leadership: Strong collaboration skills and ability to lead without authority across Commercial, Clinical Development, Medical Affairs, Market Access, Outcomes Research, Policy, Competitive Intelligence, Forecasting, regional teams, and agency partners.
  • Experience applying L3 EARLY, L3 NEXT, launch excellence, or similar strategic marketing frameworks to guide asset or brand strategy development.
  • Influence and Communication: Ability to communicate complex insights simply and credibly, tailor messages for senior leaders and cross-functional audiences, and drive alignment across stakeholders.
  • Executional Excellence: Ability to manage multiple priorities, clarify decisions, align stakeholders, and deliver high-quality strategic outputs on time.
  • Innovation and Learning Agility: Curiosity, external orientation, and willingness to challenge the status quo to identify new ways to create value for customers, patients, and the enterprise.

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
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Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US
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