Responsibilities

• Set the vision and provide leadership for global Biologics Testing marketing team, fostering engagement, accountability, and execution excellence.
• Own and drive the global marketing strategy, including market insights, segmentation, positioning, messaging, and the marketing mix across the portfolio.
• Collaborate with Commercial leaders on global and go-to-market strategies to accelerate pipeline velocity and revenue growth.
• Translate market dynamics, customer needs, and competitive intelligence into actionable marketing strategies across developed and emerging markets.
• Identify whitespace opportunities, adjacencies, and partnership opportunities to inform growth strategies and commercial prioritization.
• Identify emerging customer needs and market opportunities to influence portfolio evolution and differentiation.
• Build strong value propositions, messaging platforms, and competitive positioning for biologics testing solutions.
• Develop integrated global marketing plans across campaign strategy, segmentation, content, digital marketing, events, and product launches.
• Lead execution of tactical plans through collaboration with regional marketing, sales, product management, and SME’s.
• Drive development of high-quality content including thought leadership, digital assets, presentations, and customer-facing materials.

Requirements

• Bachelor’s degree (B.A./B.S.) or equivalent in Marketing, Business, or related discipline.
• 10+ years of experience in the biomedical/biopharmaceutical industry and/or a Bachelor’s degree in a relevant scientific field.
• 7+ years of related experience in marketing management and/or product management within the biologics testing industry.
• An equivalent combination of education and experience may be accepted in place of the specific requirements listed above.
• Experience with digital & marketing automation platforms, SEO strategy, CRM systems (SFDC), and analytics tools.
• Experience with the buyer’s journey in a technical or scientific B2B environment.
• Approximately up to 30% travel to both domestic and international locations with extended work hours.

Preferred

• Demonstrated leadership and team management experience.
• Strong focus on customer experience and the ability to translate insights into strategies.
• Excellent communication and cross-functional collaboration skills with both commercial and scientific stakeholders.
• Proven experience creating and executing marketing strategies, plans, and tactics that strengthened market positioning and drove measurable outcomes.
• Marketing experience in the biopharmaceutical or biologics testing industry.
• Prior product or service launch experience preferred.
• Majority of prior experience within a Marketing function strongly preferred.
• Experience working within a biologics testing organisation is a plus.