Responsibilities

• Market-Aligned Strategy: Develop and lead the firm’s overarching strategy for events, client hospitality, and sponsorships to ensure all initiatives are tailored to specific market needs.
• Strategic Programming & Cross-Selling: Partner with market leaders and business development teams to design high-impact programs that drive client engagement and create measurable cross-selling opportunities.
• End-to-End Event Oversight : Oversee the comprehensive strategy, planning, and execution of all firm-hosted, market-based events to ensure seamless delivery and professional excellence.
• Sponsorship & ROI Management: Evaluate and manage sponsorship opportunities in collaboration with Business Unit Marketing to maximize brand visibility and ensure a strong return on investment.
• High-Touch Client Hospitality : Lead the hospitality strategy for priority clients and marquee firm moments, maintaining strict brand standards and coordinating closely with client development teams.
• Governance & Process Design: Establish clear criteria, standardized processes, and formal governance structures for evaluating and approving event and sponsorship investments.
• Impact Analytics & Reporting: Measure and report on the effectiveness of all activations, specifically tracking pipeline impact, relationship depth, and overall brand sentiment.
• Conversion & Follow-Up Strategy: Orchestrate post-event follow-up strategies in coordination with client development teams to successfully convert attendee engagement into tangible business opportunities.
• Vendor & Agency Relations: Manage complex relationships with external vendors, luxury venues, and creative agencies to guarantee high-quality execution and cost-efficiency.
• Team Leadership & Enablement: Lead and deploy a market-based team while developing best practices and self-service tools that empower the broader organization to execute at scale.

Requirements

• 8+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function), with 4+ years management experience (some at the senior level preferred)
• Must have professional services industry experience and/or B2B marketing experience
• Must have experience working with local business organizations for the purposes of brand and relationships opportunity
• Must have experience with TicketManager and CRM
• Bachelor’s Degree
• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required

Preferred

• Prior legal industry experience

Benefits

• We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.
• In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off (“PTO”) and 10 paid holidays each year.
• We provide generous parental leave and fertility benefits.