Responsibilities

• Oversee the development of strategic initiatives and deliverables for clients.
• Create communication strategies/CRM strategies to identify, capture, and nurture customers across the entire decision-making process.
• Work collaboratively in an interagency team model to build customer experience programs that leverage a multitude of channels, such as web, email, mobile, and media.
• Develop content strategies that can personalize at scale to engage different types of customers and compel them to act.
• Distill primary and secondary research into customer beliefs, attitudes, and barriers to build compelling personas and actionable user journeys.
• Unearth novel insights that fuel strategic plans and briefs.
• Guide team of more junior strategist roles with your knowledge and expertise.
• Lead the creative briefing process and partner with Creative team to inspire great work.
• Identify the need to initiate current state analyses including but not limited to market analyses and competitive analyses.
• Work collaboratively with the Marketing Sciences team to develop learning agendas, leverage data and data architecture and explore opportunities for data capture optimization.

Requirements

• Bachelor’s Degree in related field.
• 7+ years of experience in strategic planning at an agency, CRM/CXM and/or digital marketing.
• Strong knowledge of CRM and prior experience in developing a strategic plan for a campaign.
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

Benefits

• RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits.
• For more information regarding Omnicom benefits, please visit www.omnicombenefits.com.