Responsibilities

• Own the Admissions Journey: Manage prospective families through the enrollment funnel (Inquiry ? Tour ? Application ? Enrollment), ensuring a premium, high-touch experience.
• Lead Tours & Consultations: Serve as a primary face of Bennett Day School, conducting personalized tours, family interviews, and student shadow days that authentically communicate the outcomes of the school’s project-based, future-focused model.
• Data & CRM Maintenance: Maintain the accuracy and integrity of the admissions CRM (Ravenna/HubSpot or equivalent); monitor pipeline health and response times to ensure data-driven decision-making.
• Academic Partnership: Coordinate closely with division heads and academic leadership to schedule student assessments, classroom visits, and transition-year touchpoints.
• Campaign & Content Creation: Execute localized marketing efforts, which may include digital content, social media storytelling, and physical collateral that elevate the Bennett Day brand.
• Pipeline Collaboration: Partner with the Directors of Enrollment and Marketing to align outward-facing marketing messaging with specific enrollment pipeline shortages or growth goals.
• Asset Management: Support the production of admissions collateral, ensuring all print and digital touchpoints reflect the school's premium brand identity.
• Signature Event Architecture: Plan, promote, and execute key admissions and community events, including Open Houses, neighborhood festivals, transition-year information sessions, and new family onboarding celebrations.
• Community Outreach: Actively seek out and manage community partnerships, corporate outreach, and local school relationships to widen the top of the enrollment funnel.
• The "First Impression" Experience: Design the physical and experiential environment of admissions events to ensure prospective families feel seen, supported, and welcomed from the moment they step onto campus.

Requirements

• 4–6+ years of experience in admissions, school enrollment, growth marketing, event management, or a high-end customer experience environment. Independent school experience is highly preferred.
• Proven track record of designing, budgeting, and executing community-facing events that drive measurable engagement or sales results.
• Comfort navigating CRM tools, pipeline reporting software, and content management tools.

Preferred

• Independent school experience is highly preferred.