Responsibilities

• Lead development and execution of the end-to-end go-to-market strategy for an orphan oncology product
• Build a deep understanding of the patient journey to identify treatment barriers, access challenges, and opportunities to improve outcomes
• Develop payer value propositions and reimbursement strategies to support treatment adoption
• Lead the design and implementation of patient support programs, including navigation, logistics, and caregiver assistance
• Partner cross-functionally with Medical Affairs, Regulatory, Market Access, and Commercial teams to shape evidence generation and market strategy
• Engage key opinion leaders, academic institutions, and treatment centers to support adoption and education
• Define distribution and operational strategy for a complex, time-sensitive radiopharmaceutical treatment
• Lead launch readiness activities including messaging, training, and stakeholder engagement
• Manage external vendors and partners to build scalable, patient-centered solutions

Requirements

• 7 to 12 or more years of experience in pharmaceutical or biotech marketing
• Proven experience in rare disease and or oncology commercialization
• Prior involvement in orphan drug launches, including pricing, reimbursement, and market access strategy
• Strong understanding of patient journey mapping in complex disease areas
• Experience developing payer strategy and value communication
• Ability to work cross-functional across Medical, Market Access, Regulatory, and Commercial teams
• Demonstrated ability to operate in ambiguity and build strategy from the ground up
• Strong patient-centric mindset, ideally with experience in serious or life-threatening conditions

Nice to Have

• Experience in pediatric oncology or ultra-rare diseases
• Experience with innovative modalities such as radiopharmaceuticals, gene therapy, or precision medicine