Associate Director, Digital Partnerships at IPG Mediabrands | New York City, NY | $100K/yr – $120K/yr

IPG Mediabrands

Associate Director, Digital Partnerships

New York City, NY (On-site)

$100K/yr – $120K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own partnerships delivery and client alignment across digital media with a data driven selection mindset and cross-team collaboration.

Partnerships and Client Delivery: direct client communication, manage daily deliverables, and ensure team day-to-day accountability.
Strategy & KPI Alignment: collaborate with Strategy, Analytics and Design to hit client KPIs and ensure seamless integration across MB SBU’s.

Job Description

Responsibilities

Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and share leadership accountability for team’s day-to-day responsibilities.
Manage partnership deliverables and expectations with clients on a daily basis
Collaborate with Strategy, Analytics and Comms Design teams to ensure alignment with and delivery against client KPI’s
Responsible for ensuring the Digital Partnerships team has clear strategy, budget and objectives at all times
Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
Provide Partnerships support for various New Business pitches
Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business
Support MAGNA aggregate negotiations across all Digital media channel

Requirements

Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors
Demonstrated ability to develop digital marketing communication plans specifically encompassing digital media strategies
Ability to drive projects from conception to completion; project management experience
Proven knowledge of online planning and research tools and resources
Experience with campaign management/ad serving technology: Double Click DART, and/or Atlas DMT
Superior analytical abilities and quantitative skills, including math proficiency
Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint
6+ years relevant experience including 3+ years supervisory experience ideal

Nice_to_have

Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, eMarketer and others
Programmatic experience. Experience working with a DMP preferred
Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
6+ years relevant experience including 3+ years supervisory experience ideal
Demonstrated critical thinking and problem-solving abilities
Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007

New York, New York, USA

8.6K employees (2,270 in marketing)

www.ipgmediabrands.com

70% recommend to a friend

78% CEO approval