Associate Director, Digital Experience & Community

Responsibilities

• Build, structure, and scale ROI-focused influencer, ambassador, and affiliate marketing programs across Instagram, YouTube and TikTok that drive trackable direct revenue.
• Implement performance-based payout models, unique promo codes, custom affiliate links, and commission structures.
• Manage social commerce channels (TikTok Shop, Instagram/Facebook Shopping) and creator whitelisting/Spark Ads in close alignment with performance marketing.
• Facilitate high-volume creator content capture surrounding major celebrity ambassador campaigns.
• Route raw creator assets, reviews, and unboxings to Creative Team for direct-response paid ad editing.
• Own channel strategy, content calendars, and distinct brand voices across Instagram, TikTok, YouTube, and Pinterest.
• Direct and mentor Social Media Specialist on daily content publishing, trend hijacking, community moderation, and audience engagement.
• Oversee main store UI/UX, product detail page (PDP) conversion enhancements, navigation flows, and cart drawer upsells.
• Ensure organic social traffic, creator landing pages, and promo links integrate seamlessly with storefront promotional campaigns.
• Partner closely with Growth Marketing to align creator campaigns with paid media pushes, CAC targets, and email/SMS promotional calendars.

Requirements

• Proven track record of building and managing sales-generating influencer and affiliate programs on Instagram and TikTok (e.g., via platforms like GRIN, LTK, Aspire, or Shopify Collabs).
• Familiarity with e-commerce storefronts, conversion rate optimization (CRO), and web analytics.
• Balanced mindset: capable of setting high-level channel strategy and managing creator budgets while remaining hands-on with campaign execution and team management.
• Strong cross-functional communicator comfortable working closely with Growth, Brand, and Video Production leadership.
• Bachelor’s Degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• 7-10 years of dedicated experience in digital marketing, social media strategy, community building, or e-commerce within a direct-to-consumer (DTC) environment.
• Hands-on experience developing social content calendars and scaling native social commerce channels (TikTok Shop, IG Shopping, Whitelisting/Spark Ads).
• Working knowledge of storefronts, main store navigation, PDP optimization, and on-site conversion mechanics.
• 3+ years of experience managing direct reports, agency partners, or social media specialists.

Preferred

• 3+ years of social and creator marketing experience specifically within the Health, Beauty, Skincare, or Wellness DTC CPG verticals. (preferred)
• Experience leveraging celebrity brand ambassador partnerships and harvesting content during high-profile shoot days. (preferred)
• Familiarity with e-commerce review platforms (e.g., Yotpo, Okendo, Stamped, Junip, Trustpilot). (preferred)
• Proficiency with e-commerce analytics platforms (Google Analytics/GA4, Shopify Analytics, or Looker). (preferred)

Benefits

• Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.
• Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
• Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more.
• Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
• Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.
• Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
• Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.
• Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!