Pinterest Content & Marketing Specialist (Organic & Paid)
Marble Systems Inc.
New York City, NY (Remote)
In-houseContractMid level
3 hrs ago
Associate Director of Digital Content Strategy
Bronx, NY
$124K/yr – $130K/yrSenior Level7+ years expFull time
Posted 2 months ago
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Job Summary
Own the editorial web content strategy for Einstein’s public site and intranet, turning complex academic information into accessible, audience-centered content while upholding governance, accessibility, and SEO standards.
- Editorial Ownership: Lead voice, page structure, metadata, and content modeling across sections to ensure consistency and findability.
- Workflow & Production: Manage intake through publication, QA, CMS publishing, and ongoing maintenance with clear ownership and deadlines.
- Stakeholder Alignment: Partner with senior administrators, faculty, researchers, and offices to translate needs into publishable content and IA decisions.
Job Description
- Oversee and facilitate the implementation of editorial content strategy for Einstein’s public website and intranet, ensuring content is accurate, user-centered, accessible, findable, on-brand, and aligned with institutional priorities.
- Partner with senior administrators, faculty, researchers, departments, and offices; independently assess content needs, recommend approaches, and guide stakeholders.
- Write, edit, restructure, and optimize content for a variety of audiences, including prospective and current students, faculty, researchers, postdoctoral fellows, staff, alumni, donors, and external partners.
- Translate complex academic, scientific, medical, administrative, and institutional information into clear, concise, accurate, and audience-appropriate web content.
- Apply and support the development of editorial and production standards, including voice and tone, page structure, metadata, naming conventions, accessibility, and SEO.
- Lead and implement digital content workflows from intake through publication, including prioritization, content creation, CMS production, quality assurance, and ongoing maintenance.
- Partner with web team colleagues to plan, structure, edit, and publish content within content management system, including Drupal for the public website.
- Use project management and ticketing tools, including JIRA or similar systems, to track content work, communicate status, and manage deadlines and workflows.
- Collaborate on information architecture, navigation, page planning, content modeling, and content migration decisions for new and existing web sections.
- Conduct regular content audits and use analytics and performance data to inform content updates and improvements incorporating SEO principles, accessibility standards, user experience best practices, and stakeholder feedback.
Albert Einstein College of Medicine
Albert Einstein College of Medicine is one of the nation's premier centers for research, medical education and clinical investigation. During the 2024-25 academic year, Einstein is home to 712 M.D. students, 226 Ph.D. students, 112 students in the combined M.D./Ph.D. program, and approximately 250 postdoctoral research fellows. The College of Medicine has more than 2,000 full-time faculty members located on the main campus and at its clinical affiliates. In 2024, Einstein received more than $192 million in awards from the National Institutes of Health. This includes the funding of major research centers at Einstein in cancer, aging, intellectual development disorders, diabetes, clinical and translational research, liver disease, and AIDS. Other areas where the College of Medicine is concentrating its efforts include developmental brain research, neuroscience, cardiac disease, and initiatives to reduce and eliminate ethnic and racial health disparities. Its partnership with Montefiore, the University Hospital and academic medical center for Einstein, advances clinical and translational research to accelerate the pace at which new discoveries become the treatments and therapies that benefit patients. For more information, please visit einsteinmed.edu, follow us on Twitter, Facebook, Instagram, LinkedIn, and view us on YouTube.
