Associate Director, Digital Activation at Omnicom Media US PHD | New York, USA | $70K/yr – $125K/yr

Associate Director, Digital Activation

New York, USA (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Lead client activation and media strategy across campaigns, guiding cross-functional teams, shaping creative and messaging through consumer insights and data-driven frameworks, and ensuring budget discipline and performance delivery.

Own end-to-end media planning and activation, partnering with clients and internal teams to align on goals and measurement.
Set strategic direction, coordinate cross-functional workstreams, and manage day-to-day operations to drive efficient campaign setup, optimization, and performance.
Incorporate consumer insights and BI-enabled capabilities to inform tactics, impact evaluation, and partner-facing recommendations.

Job Description

Responsibilities

Bring proactivity and leadership to the clients and the team
Provide excellent client service by being responsive, accountable and detail oriented
Build sound strategic frameworks that ladder up to client business goals
Set the tone and strategic direction of the team; built around growth and application of learnings
Understand and direct multiple user touch points that can influence creative and messaging strategies
Own consumer insights and inspire tactical representations of strong, clear media strategies
Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.
Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
Effectively manage budget
Leading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms

Requirements

At least 5 years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus
Experience managing media teams and client relationships
Experience working with large data sets and understanding of methodologies for evaluating data
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Excellent communication skills, ability to distill key ideas for non-digitally centric teams
Proven ability to work with and influence cross-functional teams
Strong knowledge of MS Excel and ability to coach others in shortcuts
Working knowledge of 3rd party verification tools, including IAS
Hands-on experience with campaign workflow tools, including Prisma