Omnicom Media US H&S

Associate Director, Digital Activation

Burbank, CA (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end media activation and client leadership, balancing budget stewardship, data-driven decisioning, and cross-functional influence across DSPs, measurement, and BI tooling.

  • Own campaign design, path to buy decisions, and optimization across DSPs for a multi-client activation portfolio.
  • Lead client conversations and activation team coordination to drive measurable outcomes and rapid learnings.
  • Incorporate consumer insights into media strategies and expand with new data sources, tools, and verification approaches.

Job Description

Responsibilities

  • Bring proactivity and leadership to the clients and the team
  • Provide excellent client service by being responsive, accountable and detail oriented
  • Build sound strategic frameworks that ladder up to client business goals
  • Set the tone and strategic direction of the team; built around growth and application of learnings
  • Understand and direct multiple user touch points that can influence creative and messaging strategies
  • Own consumer insights and inspire tactical representations of strong, clear media strategies
  • Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.
  • Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
  • Effectively manage budget
  • Leading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms

Requirements

  • 5+ years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus
  • Experience managing media teams and client relationships
  • Experience working with large data sets and understanding of methodologies for evaluating data
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
  • Excellent communication skills, ability to distill key ideas for non-digitally centric teams
  • Proven ability to work with and influence cross-functional teams
  • Strong knowledge of MS Excel and ability to coach others in shortcuts
  • Working knowledge of 3rd party verification tools, including IAS
  • Hands-on experience with campaign workflow tools, including Prisma

Preferred

  • Experience working with across several media channels is preferred and a curiosity in emerging media platforms is a must.

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave

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