Associate Director, Digital Activation at Omnicom Media US | New York City, NY | $70K/yr – $125K/yr

Associate Director, Digital Activation

New York City, NY (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and lead the digital media activation agenda across strategy, client service, and day to day operations while connecting insights to media decisions.

Own consumer insights and translate them into actionable media strategies and channel choices.
Lead the activation team with campaign design, budget discipline, and cross functional collaboration to drive performance.
Direct stakeholder conversations with clients and internal partners to align on goals, tactics, and measurement.

Job Description

Bring proactivity and leadership to the clients and the team
Provide excellent client service by being responsive, accountable and detail oriented
Build sound strategic frameworks that ladder up to client business goals
Set the tone and strategic direction of the team; built around growth and application of learnings
Understand and direct multiple user touch points that can influence creative and messaging strategies
Own consumer insights and inspire tactical representations of strong, clear media strategies
Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.
Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
Effectively manage budget
Leading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms

5+ years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus
Experience managing media teams and client relationships
Experience working with large data sets and understanding of methodologies for evaluating data
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Excellent communication skills, ability to distill key ideas for non-digitally centric teams
Proven ability to work with and influence cross-functional teams
Strong knowledge of MS Excel and ability to coach others in shortcuts
Working knowledge of 3rd party verification tools, including IAS
Hands-on experience with campaign workflow tools, including Prisma