Associate Director, Digital Activation (Integrated Investment)

New York, USA (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive cross-channel media strategy and activation for a global agency team, leading client service and data-driven decisions.

  • Own campaign design, setup, and day-to-day activation with cross-functional coordination.
  • Must-have: 5+ years in media planning with expert digital buying across social, programmatic, and DV360/CM360.
  • Standout: Experience leading cross-functional teams at a global agency and leveraging large data sets for strategic insights.

Job Description

Responsibilities

  • Bring proactivity and leadership to the clients and the team
  • Provide excellent client service by being responsive, accountable and detail oriented
  • Build sound strategic frameworks that ladder up to client business goals
  • Set the tone and strategic direction of the team; built around growth and application of learnings
  • Understand and direct multiple user touch points that can influence creative and messaging strategies
  • Own consumer insights and inspire tactical representations of strong, clear media strategies
  • Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.
  • Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
  • Effectively manage budget
  • Leading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms
  • Managing the daily, weekly, monthly, quarterly client conversations related to digital media
  • Working side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
  • Overseeing billing and reconciliation process.
  • Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Requirements

  • 5+ years of experience in media planning and expert knowledge of digital buying across different channels (preference across: social, programmatic, digital, and custom content).
  • Experience managing media teams and client relationships
  • Experience working with large data sets and understanding of methodologies for evaluating data
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
  • Excellent communication skills, ability to distill key ideas for non-digitally centric teams
  • Proven ability to work with and influence cross-functional teams
  • Strong knowledge of MS Excel and ability to coach others in shortcuts
  • Experience and knowledge in Reddit Ads, Pinterest Ads, LinkedIn Ads, Meta Ads, DV360, CM360, Innovid, IAS, Prisma

Preferred

  • Experience working with across several media channels is preferred
  • curiosity in emerging media platforms is a must

Benefits

  • health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
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OMD

3.6 Glassdoor

OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries.At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2025 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.

Founded in 1996
New York, New York, USA
4.2K employees (1,415 in marketing)
67% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
54K
Traffic Source Mix
Search
46.4%
Direct
39.1%
Referral
9.4%
Social
3.4%
Paid
1%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
1,318 (31% of company)
Marketing Roles Posted (Last 30 Days)
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