Responsibilities

• Lead and mentor Programmatic/Direct Investment team members, setting clear expectations and performance standards
• Own end-to-end execution of programmatic and direct publisher campaigns
• Translate client strategy into actionable activation plans, ensuring alignment with business goals across awareness, consideration, and conversion
• Drive in-platform optimization including bidding strategies, audience refinement, inventory selection, and creative testing
• Build and maintain strong relationships with programmatic platforms, SSPs, data providers, and premium publishers
• Manage large-scale partner relationships alongside the Senior Director to anticipate future needs and unlock value
• Identify and test new partners, products, and deal structures to drive incremental performance
• Stay ahead of industry trends and evolving programmatic capabilities, particularly as they relate to privacy and financial advertising
• Establish and reinforce best practices, processes, and frameworks
• Maintain rigorous pacing, delivery management, and troubleshooting across all campaigns

Requirements

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
• 5+ years of experience in programmatic and/or digital activation
• Hands-on keyboard experience with DSPs (Yahoo!, The Trade Desk, DV360, Google Ads) and programmatic ecosystems
• Experience executing across display, video, native, and direct publisher buys
• Strong understanding of financial advertising regulations, data usage, and compliance considerations
• Proficiency in ad serving and measurement tools
• Strong analytical skills with the ability to translate data into insights and business impact
• Proven team leadership or mentoring experience
• Strong client communication and presentation skills
• Ability to manage multiple workstreams in a fast-paced, high-stakes environment

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave