Associate Director, Digital Activation (Financial) at Omnicom Media US PHD | New York City, NY | $70K/yr – $125K/yr

Associate Director, Digital Activation (Financial)

New York City, NY (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale a programmatic and direct investment practice with clear ownership of end-to-end campaigns, platform optimization, and partner testing to drive incremental growth for financial advertising clients.

Own end-to-end programmatic campaigns including bidding, audiences, and inventory.
Translate client strategy into activation plans across awareness to conversion with governance and best practices.
Build platform and partner relationships to test new partners, products, and deal structures for incremental performance.

Job Description

Responsibilities

Lead and mentor Programmatic/Direct Investment team members, setting clear expectations and performance standards
Own end-to-end execution of programmatic and direct publisher campaigns
Translate client strategy into actionable activation plans, ensuring alignment with business goals across awareness, consideration, and conversion
Drive in-platform optimization including bidding strategies, audience refinement, inventory selection, and creative testing
Build and maintain strong relationships with programmatic platforms, SSPs, data providers, and premium publishers
Manage large-scale partner relationships alongside the Senior Director to anticipate future needs and unlock value
Identify and test new partners, products, and deal structures to drive incremental performance
Stay ahead of industry trends and evolving programmatic capabilities, particularly as they relate to privacy and financial advertising
Establish and reinforce best practices, processes, and frameworks
Maintain rigorous pacing, delivery management, and troubleshooting across all campaigns

Requirements

Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
5+ years of experience in programmatic and/or digital activation
Hands-on keyboard experience with DSPs (Yahoo!, The Trade Desk, DV360, Google Ads) and programmatic ecosystems
Experience executing across display, video, native, and direct publisher buys
Strong understanding of financial advertising regulations, data usage, and compliance considerations
Proficiency in ad serving and measurement tools
Strong analytical skills with the ability to translate data into insights and business impact
Proven team leadership or mentoring experience
Strong client communication and presentation skills
Ability to manage multiple workstreams in a fast-paced, high-stakes environment