Associate Director, Data and Analytics at Razorfish | Birmingham, MI | $112K/yr – $154K/yr

Razorfish

Associate Director, Data and Analytics

Birmingham, MI (On-site)

$112K/yr – $154K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-driven measurement and cross‑capability leadership for Razorfish clients in an Associate Director role, turning analytics into actionable optimization strategies.

Own performance measurement of online media and present data‑driven optimization recommendations.
Must-have: 7+ years in data science/advanced analytics with experience in analytics tools like Adobe Analytics or Google Analytics.
Standout: Leads cross‑capability projects and synthesizes learnings across teams to elevate strategies.

Job Description

Responsibilities

Lead performance measurement of online media, both pre- and post-click
Collect data from various sources and analyze performance metrics
Create reporting with a clear narrative based on supporting data, complete with recommendations for optimization
Present findings to client leadership team and internal stakeholders
Create taxonomies and data structures that fit seamlessly into preexisting data architecture
Understand Razorfish data capabilities and how data fits into a client's overall strategy
Understand the breadth of data services and crafts
Lead cross-capability projects and build close relationships with other disciplines
Identify appropriate SME to leverage when needed
Systematically identify key issues and objectives to prioritize for internal and client needs and gain necessary buy-in

Requirements

7+ years of experience in data science, advanced analytics, or related roles
Proven experience with site analytic tools, such as Adobe Analytics, Google Analytics, etc.
Fluency with online media infrastructure (campaigns, placements, ads, etc.) through Google Campaign Manager 360, including post-click analyses through both floodlight tagging and query string parameter tracking
Strong data organization, with experience creating and managing complex taxonomies
Expert-level experience with data transformation through Tableau and Microsoft Excel
Strong communication, presentation, and data storytelling skills

Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995

New York, NY, US

1.8K employees (823 in marketing)

www.razorfish.com

73% recommend to a friend

73% CEO approval