Responsibilities

• Partner with the SVP in deploying a full-funnel measurement strategy and test-and-learn agenda, including incrementality testing, experimentation frameworks, and iterative agile MMM approaches
• Interpret outputs across multiple measurement methodologies including agile MMMs, incrementality testing, attribution, brand lift, and audience measurement. These outputs are used for ongoing media plan optimizations and strategic recommendations
• Develop narratives that translate complex analytical findings into actionable business recommendations
• Deliver actionable insights that inform planning, and investment decisions
• Work across paid, owned and earned data sources with varying levels of granularity and attribution
• Develop quarterly learning agendas focused on key business questions, media effectiveness, and customer behavior.
• Identify optimization opportunities by understanding the consumer consideration window, research-to-purchase journey, and the media drivers that influence consumer decision-making.
• Synthesize findings across multiple data sources into concise, executive-level narratives and recommendations.
• Translate complex analytical outputs into actionable business implications for client and agency stakeholders
• Develop insights that influence media planning, investment allocation, promotional strategy, and business decisions

Requirements

• Bachelor's degree in Statistics, Economics, Mathematics, Analytics, Marketing, or related field; Master's degree preferred
• 5-7 years of experience in marketing analytics, advanced measurement, media effectiveness, or consumer insights.
• Understanding of MMM, attribution, incrementality testing, experimentation, brand lift, and causal measurement methodologies.
• Experience with SQL, Tableau, Power BI, or similar analytics and visualization tools.
• Familiarity with leading measurement providers including Nielsen, Circana, DISQO, Kantar, VideoAmp, iSpot, Samba TV, or similar platforms
• Strong presentation, storytelling, and executive communication skills are a must. This is high-visibility client facing role.
• Proven experience managing and developing junior analytics talent.
• Ability to translate complex analytical findings into clear business recommendations

Benefits

• Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
• Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance.