Responsibilities

• acts as a marketing partner with our client and a key leader to the strategic direction of their brands.
• strive to be the ‘expert’ on their clients’ business, a leader within the planning community and liaison between senior management and junior team members.
• contributes to driving an audience first, planning and activation agenda for communicating with the Integrated Investment, Communications Planning and Marketing Science disciplines to develop a holistic campaign strategy across all media channels.
• is a leader and a manager, setting the working style for the group and fostering a positive, productive, entrepreneurial team culture.
• demonstrate a strong working knowledge of media across all channels and are data driven in their approach.
• use strong analytic and technical knowledge as a sharp edge and can easily identify the most effective strategies to address client needs

Requirements

• 5-7 years of media planning experience with strong agency background
• Mediatools, comScore, Nielsen NMI, Clear Decisions (MRI, Simmons, Scarbourgh), GWI (Global Web Index), Office (Office, Excel, PowerPoint)
• Experience managing 2+ direct reports
• Track record of cultivating and maintaining trusted client relationships
• Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
• Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
• Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
• Advanced knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
• Expert level media math skills
• Compelling and persuasive written and verbal communicator and presenter. Knows how to reach a compromise when necessary.
• Strong comfort level with data, analytics, and measurement
• Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner
• Comfortable working in a fast-paced, dynamic environment