Responsibilities

• Coordinate requirements across Product Marketing, Creative, Data and Analytics teams to ensure a clear campaign vision and seamless execution.
• Oversee the development, QA, testing, and deployment of email campaigns. This includes managing the workflow for segmentation, targeting, personalization, and journey orchestration.
• Collaborate with analytics teams to conduct A/B and multivariate testing, ensuring we are constantly troubleshooting issues and implementing optimization strategies to drive conversion.
• Serve as the primary point of contact for the client on day-to-day execution, translating complex marketing goals into clear project plans and compelling email experiences.

Requirements

• 7+ years of project management experience, specifically within marketing technology, CRM, or digital agencies.
• CRM Experience MUST have
• Experience working with development teams
• Experience with Salesforce Marketing cloud systems
• Demonstrated expertise in email development methodologies and best practices.
• Ability to craft and define a project plan based on assumptions, requiring complex scenario planning ahead of project kickoff.
• Excellent communication skills with proven comfort and experience delivering daily project updates directly to clients.
• Effective systems thinking, conflict resolution, and negotiation skills. You must be able to identify interconnectivity across multiple streams of work and lead teams through ambiguity.

Preferred

• Advanced experience with project management tools (Smartsheet and Workfront preferred)

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances