Responsibilities

• Develop and lead multi-faceted influencer marketing strategies ranging in budget and complexity for clients across QSR, CPG, Finance, Telecoms and more
• Work as a strategic partner alongside Client Solution Leads to identify growth opportunities for clients and lead day-to-day execution.
• Thought-leader with deep knowledge of social platforms such as TikTok, YouTube, Snap, Instagram etc.
• Work in close partnership with, and drive synergy between, with internal teams and external partners/agencies regarding client needs and processes
• Represent the client in the agency by defining the right approach to achieve success/results — anticipate their needs.
• Mentor account managers, helping build a culture of collaboration.
• Navigating challenges within the execution process with ease; proving thoughtful solutions for roadblocks encountered on any given project
• Building new materials for the use of the account management department and beyond; improving processes for more seamless execution of campaigns
• Preparing reports and analyzing ad performance relative to campaign objectives; providing optimization recommendations
• Maintaining in-depth knowledge of ad products and relevant specs, guidelines, and business rules; manage asset delivery timelines

Requirements

• 7+ years of experience working at an agency, marketing-tech or media start-up
• Strong background experience developing multi-faceted marketing campaigns including creative, influencers, media, digital and/or social media
• Experience leveraging data and analytics to influence influencer strategies and campaign plans
• Exceptional communication, interpersonal, and leadership skills with the ability to thrive in a fast-paced, dynamic environment
• Experience creating internal and external presentations (keynote and google slides preferred)
• Strong decision-making, organizational, planning, and problem-solving skills with a proven ability to identify and prioritize critical issues
• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
• Bachelor’s degree or equivalent experience

Preferred

• Experience working with IAT agency structures
• Previous managerial experience is a plus

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.