Associate Director, Creator Activation

New York, USA (On-site)

$110K/yr – $115K/yrSenior Level6+ years expFull time

Posted 5 months ago

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Job Summary

Drive large-scale creator activations from brief to wrap, aligning with brand, platform rules, and measurement.

  • Own activation strategy and end-to-end execution for large, complex creator programs
  • Must-have: 6–8+ years in influencer/creator marketing or related roles
  • Standout: Team leadership, cross-functional collaboration, and coaching across activation workstreams

Job Description

Responsibilities

  • Own activation approach and execution for larges cale and/or high complexity creator programs, from brief through post campaign wrap.
  • Translate client objectives and creator strategies into clear activation plans, including creator mix, tiering, timelines, and deliverables.
  • Ensure all creator activations align with:
  • Brand objectives and audience insights
  • Platform best practices and FTC guidelines
  • Paid amplification and measurement frameworks
  • Identify risks, dependencies, and optimization opportunities early; proactively escalate and course correct as needed.
  • Oversee and quality check:
  • Creator sourcing, vetting, and recommendations
  • Outreach, negotiation, and contracting workflows
  • Content review, approvals, and delivery timelines

Requirements

  • 6–8+ years of experience in influencer / creator marketing, social activation, or adjacent media roles.
  • Demonstrated experience managing end-to-end creator activations across multiple platforms.
  • Proven people management experience, including coaching and performance feedback.
  • Strong understanding of:
  • Creator ecosystems and platforms
  • Paid social amplification
  • Measurement and reporting best practices.
  • Exceptional organizational, communication, and stakeholder management skills.
  • Comfortable operating in a fast paced, highly collaborative, matrixed environment.

    Benefits

    • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
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    IPG Mediabrands

    3.7 Glassdoor

    IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

    Founded in 2007
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