Responsibilities

• Own Paid Creative Strategy
• Own the creative strategy for Pique's paid channels, with a primary focus on Meta and top-of-funnel video, translating growth goals into a clear, prioritized concept pipeline.
• Drive a high volume of high-conviction concepts — quality and velocity together — so the team always has a full slate of strong ads to test.
• Write sharp, specific creative briefs that give art directors, editors, and copywriters everything they need to execute without hand-holding.
• Guide the creative bench without becoming a bottleneck: set direction, share references, and raise the bar, while leaving room for the team to bring their own ideas rather than executing yours by rote.
• Own hooks and headlines as a craft — the opening seconds and the H1 are where ads are won or lost — and partner with copy and growth on a steady output of tested angles.
• Turn Data & Market Signal Into Winning Concepts
• Systematically study competitor and top-performing ads (e.g., via Foreplay, Meta Ad Library, and our own account) and distill the patterns that actually drive performance into a living reference library.
• Ground format and concept decisions in real performance data — what is actually running long and converting — not in what merely looks good or feels on-trend.
• Benchmark against the right companies: scaled, direct-to-consumer, category-defining brands we can learn from — and know which brands to ignore.

Requirements

• 5+ years in performance creative, creative strategy, or paid social — with a track record of concepts you can point to that won in-market at meaningful scale, ideally in a high-growth DTC or premium brand.
• Deep fluency in Meta paid creative and top-of-funnel video: hooks, formats, pacing, angles, and what makes a scroll-stopping ad actually convert.
• A genuinely data-driven approach to creative — comfortable in Meta Ads Manager, Foreplay or equivalent, and creative analytics — able to distinguish what looks good from what performs.
• Proven ability to study the market, distill winning patterns, and turn them into a steady pipeline of clear, testable concepts.
• Excellent briefing and communication skills; you make the people who execute your ideas faster and better, and you guide without dictating.
• Bias for simplicity and speed — you ship, you keep systems lightweight, and you do not over-engineer process.
• High ownership and accountability; you take a standing goal and drive it to done without being chased.
• Strong creative taste paired with commercial instinct, and genuine interest in wellness, nutrition, beauty, or longevity.
• Ability to work fast without sacrificing quality.
• Ability to receive and deliver radical candor — non-negotiable.