Associate Director, Creative Strategy at Influential | New York, USA | $110K/yr – $120K/yr

Influential

Associate Director, Creative Strategy

New York, USA (Remote)

$110K/yr – $120K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Lead creative strategy for beauty brands with influencer emphasis, shaping concepts and messaging for campaigns.

Own development of concepts and campaign strategies.
Must-have: 7+ years in creative strategy with influencer marketing.
Standout: Strong writing, design sense, and startup experience.

Job Description

Responsibilities

Develop creative concepts that differentiate the brand and resonate with the target audience.
Generate innovative and strategic ideas for beauty campaigns that align with client objectives.
Determine the optimal media mix and social platform allocation for maximum impact.
Provide clear guidance to creative and creator teams to ensure that the creative execution aligns with the campaign's strategic vision.
Craft persuasive and compelling brand stories that connect with consumers on an emotional level.
Develop key messaging and positioning that effectively communicates the brand's value proposition.
Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.
Collaborate closely with internal teams including Account Management, Creator Management, and Integrated Strategy to ensure creative is seamlessly translated into campaign execution.
Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.

Requirements

At least 7+ years experience in creative strategy with an emphasis on influencer marketing.
Confidence in leading creator first thinking and acting as a creative partner to the client.
You stay up-to-date on the latest trends and innovations in the social realm.
Comfortable navigating the nuances of developing creative ideation and strategy for skincare brands.
Prior experience crafting creative concepts for beauty clients.
You're an insanely strong communicator with presentation skills that command attention.
You must have strong writing skills…because you’re going to write…a lot.
You have an eye for design/aesthetics.
You have a bias for action and don’t wait to improve our team’s output.
You're comfortable creating organization and processes where none may already exist.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013

Las Vegas, Nevada, USA

483 employees (119 in marketing)

influential.co

28% recommend to a friend

43% CEO approval