Responsibilities

• Lead Demand Generation Content Strategy
• Develop content strategies that support integrated demand generation campaigns and conversion goals
• Partner with paid media, strategy, analytics and other teams to align messaging with audience, channel and campaign approach
• Guide the creation of key campaign assets, including emails, landing pages and lead generation content
• Use performance insights and testing to refine and improve content over time
• Support new business efforts through thoughtful strategy, scoping and client conversations
• Create and Elevate B2B Content
• Oversee and contribute to a range of content, including campaign assets, blogs, bylines, ebooks, white papers and research reports
• Step in as a lead writer or editor on complex or high-priority work
• Help clients translate complex ideas into clear, credible and engaging content

Requirements

• 6+ years of experience in B2B content, including strong exposure to demand generation
• Experience developing campaign-driven content such as email, landing pages and lead generation assets
• A solid understanding of how content supports the buyer journey
• Experience using performance data and testing to inform content decisions
• Confidence presenting ideas and recommendations to clients
• Experience managing or mentoring others
• Comfort participating in and supporting sales efforts.
• Strong writing and editing skills, with attention to clarity, structure and purpose
• Agency experience is a plus
• Familiarity with AI tools and emerging technologies preferred

Preferred

• Agency experience is a plus
• Familiarity with AI tools and emerging technologies preferred

Benefits

• 🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
• 💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
• 🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
• 🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
• 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
• 👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
• 📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
• 🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!