Responsibilities

• Directly oversee and manage a Content Marketing Analyst.
• Create and execute on a B2B and B2C content and distribution strategy across all channels, programs, and activities with the aim of providing customers a best-in-class digital experience: website, ecommerce, mobile app, blogs, social media, newsletters, emails, ads, videos, landing pages, webinars, e-guides, and other promotional content.
• Integrate content from multiple sources into an effective single-channel experience that enables cross-promotion and emphasize multi-channel engagement.
• Identify, frame, and launch campaigns and promotional concepts; generate innovative ideas to advance organizational goals; propose collaborative plans for execution.
• Provide editorial oversight for all promotional content to ensure quality, clarity, and consistency: Write, edit, and copyedit as needed; hire and manage freelance and full-time writers and editors as needed; integrate processes with content collaborators across WES.
• Commit to a data-driven approach: make recommendations to drive growth, revenue, and engagement in line with business objectives.
• Work with the team to develop process, strategy, timelines.
• Work with the team to develop and eventually oversee the execution of a social media strategy.
• Identify, create, and post audience-specific content on social media accounts including, but not limited to - Meta, LinkedIn, and X.
• Review reporting, set guidelines, and make recommendations, and produce/review reporting dashboards.

Requirements

• Bachelor's degree in communications, Journalism, or related field.
• 5+ years of experience in content marketing, digital marketing, editorial/journalism, communications, or a related field.
• Proven experience in developing and executing successful content marketing strategies, including content creation, distribution, and performance analysis. Familiarity with various content formats such as blog posts, social media content, videos, and email marketing.
• Experience disseminating email campaigns to multiple target audiences, ensuring successful distribution, and providing campaign reports to senior leadership.
• Familiarity with customer journey mapping, persona development, and customer segmentation.
• Experience with content analytics tools and the ability to track key metrics, such as engagement, conversion rates, and customer satisfaction.
• Exceptional written and verbal communication skills, with the ability to craft compelling and engaging content.
• Display meticulous attention to detail to ensure accuracy and consistency in content creation, while adhering to branding, style, and compliance guidelines to maintain a unified brand voice and image.
• Experience in developing and executing content plans that support lead generation, customer retention, and overall business growth.
• Experience leading freelance writers and consultants to meet goals, communicating priorities, delegating tasks, hiring contractors and managing invoices as needed.
• Familiarity with WordPress, Marketo, Google Analytics, (or other social media management platforms), Jira and Confluence.
• Experience with web UX and understanding of digital accessibility, SEO, Google analytics and other best practices.

Preferred

• Fluency in French is a plus!
• Desire to work in nonprofit/philanthropy or immigration/education fields a plus!
• Genuine enthusiasm for delivering exceptional customer experiences and a strong commitment to ensuring that all content aligns with the brand's customer-centric values.

Benefits

• Work-Life Harmony: We believe that success is all about maintaining balance. Enjoy the freedom of remote work and flexible scheduling, paired with generous time-off policies designed to assist you in maintaining a healthy equilibrium between your personal and professional commitments. Our comprehensive wellness programs and work environment are focused on fostering your well-being.
• Rewards and Recognition: Your dedication and achievements are the cornerstone of our success. We recognize the importance of valuing your hard work, which is why we offer competitive compensation, comprehensive benefits, and tangible rewards to celebrate your contributions.
• Professional Growth and Development: We are committed to nurturing growth within our team, recognizing that growth is essential to providing opportunities for career advancement and ongoing professional development. To prioritize your learning and success, we invest in comprehensive training programs and offer tuition reimbursement opportunities. We promote a culture of continuous learning that empowers you to thrive and evolve in your career.
• Innovation and Impact: Engage in work that directly transforms lives and empowers individuals and communities by expanding access to global educational and professional pathways. Join us in fostering a culture that values innovation, embraces new approaches, and leverages transformation to implement and drive impactful change.
• Community and Connection: Our team is made up of individuals from different cultures and backgrounds who have varying perspectives and ideas. Our diverse workforce reflects the global community we serve, and we take pride in it. We are committed to fostering a workplace where everyone feels valued, respected, and included. Experience the power of connection by participating in a range of activities, including employee-led resource groups, town halls, collaborative team events, meaningful volunteer opportunities, and initiatives that promote equity, celebrate diversity, and cultivate a strong sense of belonging within our organization.