Responsibilities

• Develop and operationalize content strategy and writing in support of the university’s marketing and communications goals. Develop, review and refine content for new and existing university print materials, advertising, websites, campaign landing pages and priority academic narratives. Write and edit stories highlighting alumni outcomes, student experiences, faculty expertise and academic programs. Serve as a primary copywriter for institutional and programmatic campaigns across digital and traditional channels. Ensure that key academic and student-experience content directly supports recruitment priorities by clearly communicating program value, outcomes and Elon's distinctive educational model to prospective students and families.
• Campaign strategy and alignment
• Collaborate with the Director of Multimedia Marketing and the Associate Director of Social Media Marketing to co-develop campaign strategy, ensuring alignment between messaging, creative execution, paid media and destination experiences. Ensure continuity and clarity between advertising messages and on-site content experiences. Guide messaging frameworks that support awareness, engagement and conversion goals, including inquiry generation, application behavior and enrollment decision-making.
• Collaboration and client partnership
• Work closely with marketing, web, design, multimedia, editorial and PR teams within University Communications. Partner with academic and administrative leaders across campus to develop effective content strategies. Serve as a adviser on messaging, tone, structure and audience engagement, including collaboration that ensures content aligns with recruitment priorities while maintaining institutional brand integrity.
• Innovation and AI-enabled content development
• Leverage AI tools to enhance content development, adaptation and dissemination while maintaining quality and institutional voice. Stay informed of emerging best practices in content marketing, SEO and digital storytelling, particularly those that strengthen visibility and conversion in student recruitment environments.
• Inclusive Community Building

Community is foundational to Elon and a shared responsibility within our residential campus. All who work at Elon should demonstrate an understanding of and engagement with Elon’s foundational commitment to relationships, mentoring and collaboration in a close-knit residential community. We embrace the shared responsibility to foster inclusive excellence within a strong residential community. Accordingly, employees are expected to join together and build connections in activities that foster an active and engaged campus environment and engage in professional development to support the shared responsibility of enriching diversity, equity, and inclusion through meaningful relationships and mentoring at Elon. Employees are encouraged to, for example, attend or participate in campus activities such as College Coffee, Numen Lumen, campus cultural events, athletic events, continuing education, professional development opportunities and trainings, employee resource groups and other university-sponsored activities to demonstrate an active commitment to the Elon community.