Responsibilities

• Strategy & Execution: Leads the digital content authoring roadmap, implements best practices in digital user experience, and supports content authoring for A/B testing and website performance optimization to enhance user engagement. Understands partner strategies and uses this knowledge to shape discussions and drive business impact. Acts as a trusted partner in coordinating and executing digital content management aligned with strategic business objectives. Develops infrastructure and capabilities for executing omni-channel digital programs, aligning with system requirements, processes, and the future capability roadmap
• Leadership & Team Management: Lead and develop the content management team and content management authoring capabilities along with the content production service. Provide guidance, feedback, and support to ensure the team's success and professional development in alignment with organizational and CX goals
• Project and Product Management: Manages digital content platforms (like AEM), oversees project timelines, and coordinates with teams to deliver digital projects on time and within budget. Work with Product Lead to drive the capabilities roadmap incorporating design system into AEM features to empower content management authors
• Stakeholder Engagement & Collaboration: Drives adoption of digital technology across various functions, creating and managing governance models for digital solution utilization, workflows, and digital asset management. Collaborate with internal and external teams such as marketing, creative agencies, and IT to ensure efficient content production and management
• Compliances & Best Practices: Ensures strategies are thoroughly vetted, market needs assessed, and technical solutions validated to support viable business models, thereby maintaining competitive advantage. Manages budgets for acquiring new digital capabilities and maintaining existing ones, ensuring financial resources are aligned with project needs
• Measurement, Optimization & Innovation: Demonstrates creativity and innovation in digital solutions, promotes operational excellence, and identifies process improvements to enhance customer experiences. Monitors and analyzes content performance and operational metrics using data insights to develop recommendations for content and process optimizations
• Physical Requirements: 0-10% overnight travel required.
• Development of People: Supervisory. Ensure reporting personnel have IDPs with annual goals and measurements, and that interim reviews focus on priorities and accountability; manage application and communication of Novo Nordisk policies and procedures.

Requirements

• Bachelor’s degree in Marketing, Computer Science, Information Technology, Business Administration, Communications, Project Management, or a related field
• 10+ years of experience with digital marketing consulting, web operations, web development, marketing firms and/or other related roles required
• Strong knowledge of Content Management Systems related platforms (specifically, Adobe Experience Manager and other Adobe suite of products), processes, architectures, workflows, integrated dependencies, etc.
• Experienced with web operations and web production in supporting digital experiences
• Ability to evaluate key performance indicators to measure the success of specific solutions or additional features that would favorably impact the business
• Strong market/customer centric vision and understanding
• History working with digital consulting or marketing firms in the development and execution of engagement strategy, digital strategies, internal and external messaging, target conversion, etc.
• Ability to evaluate customer needs, service trends, market segmentation as a method to create overarching digital strategies and plans
• Ability to drive adoption of innovative digital solutions across enterprise
• Strong Microsoft Office suite abilities
• Requires experience developing complex business cases