Responsibilities

• Develop and execute integrated consumer marketing strategies aligned with brand objectives and commercial goals.
• Lead patient-focused marketing initiatives, including disease awareness, branded campaigns, patient education, adherence, and support programs.
• Develop annual consumer marketing plans, tactical execution plans, budgets, and performance metrics.
• Manage creative development and execution of consumer promotional materials across print, digital, social media, video, websites, email, and emerging channels.
• Partner with Market Research to generate actionable consumer insights that inform brand strategy and campaign optimization.
• Collaborate with Medical, Legal, and Regulatory (MLR) reviewers to ensure promotional materials meet compliance requirements.
• Work closely with digital marketing partners to optimize paid media, SEO/SEM, CRM, social media, and website performance.
• Monitor campaign effectiveness using KPIs, analytics, and market performance data to recommend optimization strategies.
• Support new product launches through development of consumer launch strategies and promotional campaigns.
• Manage external advertising agencies, media agencies, digital vendors, patient advocacy partners, and market research suppliers.