Responsibilities

• Lead the strategy, development, and consolidation of all go-to-market plans across Skin and Lip launches, resupport campaigns, and key brand moments, ensuring a cohesive consumer experience across every touchpoint.
• Develop strategic recommendations that strengthen brand equity, deepen consumer engagement, and accelerate market share growth.
• Shape the annual marketing calendar, helping prioritize launches, resupport initiatives, and key brand-building moments based on business objectives and consumer opportunity.
• Establish the communication hierarchy, strategic messaging, and benefit priorities that guide cross-functional execution across channels.
• Lead cross-functional planning and alignment, translating brand strategy into clear, actionable 360° plans with defined priorities, deliverables, and ownership.
• Partner closely with Creative and Copywriting to ensure all consumer-facing work consistently reflects the Laneige brand aesthetic, voice, and positioning.
• Drive alignment across Integrated Communications, PR, Social, Paid Performance, Sales, Education, and Channel teams to build robust, integrated support plans.
• Oversee the development of campaign briefs and review key creative and content, providing strategic direction and actionable feedback throughout the development process.
• Lead the strategy, development, and execution of LANEIGE IRL experiences, including consumer pop-ups, retailer events, in-store takeovers, and other brand activations.
• Define clear objectives, KPIs, and experience principles for each activation; evaluate performance post-event and translate learnings into actionable recommendations for future programming.

Requirements

• 7-10+ years of industry-related marketing work experience
• Experience with Events (2+ years)
• Gen Z brand experience preferred
• Bachelor or higher degree in Marketing, Business, Communications or related subject preferred
• Willingness to travel and work in a global team of professionals (20% or more)