Associate Director of Communications

New York, USA (Remote)

Salary Not AvailableMid Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive the alliance-wide narrative strategy and campaign communications for Right to the City Alliance, coordinating teams and aligning messaging across Homes for All campaigns.

  • Must-have: 7+ years leading digital organizing and rapid-response campaign efforts.
  • Standout: Proven ability to lead teams, manage campaigns and budgets, and influence cross-program messaging.
  • Standout: Experience with multi-channel campaign analytics and strategic narrative development.

Job Description

Responsibilities

  • Political and Organizational Leadership (15%)
  • Contribute to developing politically grounded assessments, proposals, and strategic priorities
  • Help build alliance-wide coherence and alignment with both staff and members around strategy and priorities
  • Reflect a commitment to praxis
  • Staff Development and Support (20%)
  • Assess staff development needs for supervisees
  • Orient to supervision as an ongoing practice, identifying areas for growth and development
  • Be an accessible resource for staff with grounded solutions and organizational context
  • Model effective, principled communication and grounded responses to conflict mediation
  • Work Planning (10%)
  • Align the communications work plan with the Homes for All campaign and the Alliance’s long-term strategy
  • Finalize work area work plans
  • Plan for team meetings
  • Share reports directly from team & supervision meetings
  • Surface cross-team or cross-department issues to bring to the leadership team
  • Communications Team (5%)
  • Lead the agenda development and facilitation of Communications Team meetings, and co-lead Organizing Department meetings with other Associate Directors
  • Co-lead the RTTC Communications Committee
  • Manage and provide leadership to the Senior Organizer and National Organizer of Communications to execute the work plan

Alliance-wide Narrative Strategy & Organizational Branding

  • Lead the development and implementation of a cohesive, Alliance-wide narrative strategy that advances tenant power, housing justice, and campaign priorities.
  • Collaborate with leadership, RTTC member organizations, and the Organizing Department to ensure messaging aligns across programs, platforms, and public engagement efforts.
  • Analyze media, political, and cultural trends to inform narrative opportunities and refine messaging for maximum impact.
  • Train and support spokespeople, member organizations, and staff to consistently communicate the organization’s core narratives across campaigns, media, and digital channels.
  • Develop and refine organizational branding, and ensure that branding is adopted across all facets of the Alliance’s work
  • Bottomline the website’s consistency with both our narrative strategy and organizational branding

The Homes for All Campaign Communications

  • Develop and execute communications strategies that advance the national Homes for All campaign and elevate its visibility.
  • Collaborate closely with Campaign and Member Engagement teams to amplify tenant voices and build a mass renter movement.
  • Craft messaging, digital content, and media outreach that highlight campaign priorities, including rent control and social housing.
  • Monitor and respond to public and media narratives to ensure the campaign’s goals are clearly represented and strategically advanced.

Membership Communications

  • Oversee communications to RTTC Alliance member organizations via newsletters, email campaigns, social media updates, and WhatsApp member threads to ensure a coherent and compelling narrative across RTTC Membership Communications channels
  • Collaborate with the Membership Engagement Team to create a coordinated and coherent approach to member communications to deepen RTTC members understanding and ownership over alliance-wide campaigns & interventions.
Right To The City Alliance logo

Right To The City Alliance

Right to the City is a national alliance of membership-based organizations and allies organizing to build a united response to gentrification and displacement in our cities. Our goal is to build a national urban movement for housing, education, health, racial justice and democracy. We are building our power through strengthening local organizing; cross-regional collaboration; developing a national platform; and supporting community reclamation in New Orleans and the Gulf Coast.

Founded in 2007
New York, New York, USA
28 employees (4 in marketing)

Traffic Signals

Monthly Visitors
4.2K
Traffic Source Mix
Search
27.3%
Direct
48.3%
Referral
6%
Social
16.9%
Paid
1.4%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
4 (14% of company)